Pinarello said Diego Colosio, who already joined the cycling company in May, will be appointed as its commercial director.

In his role as commercial director, Colosio will be responsible for the coordination and development of its sales team, front and back-office and group-level demand planning. He reports directly to Antonio Dus, CEO.

Sergio Meneghin, sales area manager and Elisa Grosso, customer service coordinator, will report to Colosio.

Colosio has more than 30 years of experience in the bike industry having held the role of commercial director for international brands.

Colosio said, “Being selected for this important role as a passionate cyclist is the completion of a professional and personal path. I’m thankful for the opportunity to collaborate with this team of professionals in the attainment of this enthusiastic business plan. For me, it’s an honor to become part of Cicli Pinarello.”

Photos courtesy Diego Colosio/Pinarello