SGB Today Sportsmans

Cocona Labs Joins The Conservation Alliance
Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”

Hest Introduces Down Comforter to Elevate Camping Comfort
Hest, a designer of outdoor sleep products, introduced a Down Comforter that pairs with the brands mattresses or works on its own. The company also launched in bedding products.

Meindl USA Introduces EuroLight Hunter Boot Collection
Meindl USA, the provider of Meindl’s handcrafted footwear in North America, introduced the EuroLight Hunter collection of men’s and women’s boots for various outdoor pursuits. “Our mission with the EuroLight Hunter line was to design a lightweight boot that is comfortable and reliable enough for customers to use for any style of hunt or outdoor […]

Camp365 T Model Truck Bed Camper To Hit EV-Truck Market in 2024
Camp365, the fold-out cabin camper manufacturer, announced its Camp365 T Model, its latest platform in the pickup-camper category, is scheduled to begin production in early summer 2024. Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has minimal impact on range, the T […]
Rocky 5 Watt Radio Sets New Standard for Backcountry Communications
Rocky Talkie, an outdoor communication device provider, launched its 5 Watt Radio, designed and tested in the Colorado Rockies for backcountry travel and the General Mobile Radio Service (GMRS) market. Rocky Talkie’s 5 Watt Radio builds on the most popular features of the company’s Mountain Radio for battery life, durability and intuitive operation but with […]

Solo Stove To Have Float In Macy’s Thanksgiving Day Parade
Solo Stove, the home and outdoor lifestyle brand in Solo Brands portfolio, partnered with Macy’s to participate in the 97th Macy’s Thanksgiving Day Parade on November 23, with its “Igniting Memories” float depicting an outdoor campfire scene. The float scene features the Solo Stove Bonfire smokeless fire pit and creates an image of hanging around […]

Wolverine Worldwide Names Company President, New Leaders For Merrell And Saucony
Wolverine World Wide, Inc. named Chris Hufnagel as company president, promoted Janice Tennant to Merrell’s global brand president and named Rob Griffiths as global brand president of Saucony.
Streamlight Names Regional Sales Manager
Streamlight, Inc. hired Brice Silveria as regional sales manager for the company’s Federal/Military Division.

Item Of The Day: SOG Baton Q4 Multitool
The Baton offers a unique design that folds into the shape of a common ink marker.

Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.

Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.