Solo Stove, the home and outdoor lifestyle brand in Solo Brands portfolio, partnered with Macy’s to participate in the 97th Macy’s Thanksgiving Day Parade on November 23, with its “Igniting Memories” float depicting an outdoor campfire scene.

The float scene features the Solo Stove Bonfire smokeless fire pit and creates an image of hanging around the campfire. The float’s RV was custom-built at Macy’s Studios to fit on top of the float wheels, appearing to be towed up to the campsite.

“We’re thrilled to partner with the Macy’s Thanksgiving Day Parade on the first-ever Solo Stove float, designed to inspire people everywhere to gather with friends and family,” commented John Merris, president and CEO of Solo Stove. “Solo Stove loves bringing people together to reconnect around a great fire and we’re excited to bring exactly that to a national audience during a season of gratitude and gathering.”

“The Macy’s Thanksgiving Day Parade and Solo Stove are synonymous with memories and togetherness,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “This November, parade fans across the country will feel the warmth and coziness emanating from this beautiful float.”

Photo courtesy Solo Stove