SGB Today

Arcade Belts x TGR Drop Limited-Edition Belts

Performance stretch belt company Arcade Belt partnered with Teton Gravity Research (TGR), the lifestyle brand in action sports media, on two limited edition belts.

Cocona Labs Joins The Conservation Alliance

Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”

Nike Launches Strength Equipment Range

Following its move to open fitness studios in partnership with FitLab, Nike has debuted Nike Strength, a line of premium strength training equipment.

Foresight Sports Partners with Awesome Golf

The golf-simulator maker owned by Vista Outdoor formed a partnership with Awesome Golf, a subscription-based maker of golf-simulation software enabling Foresight Sports’ GCQuad, GCHawk, GC3, and Bushnell Golf Launch Pro users to access Awesome Golf’s simulator software programs.

Peloton Forms Multi-Year Partnership with NBA/WNBA

Peloton signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year deal, Peloton will introduce NBA- and WNBA-themed fitness classes to its members and be the first to launch content from NBA Fitness, which will be part of the NBA app.

UYN Opens Academy for Research and Engineering

Italy’s Unleash Your Nature (UYN) a Trerè Innovation company, officially opened its 38,000-square-foot Academy for Research and Engineering in Apparel and Sport (AREAS) adjacent to its global headquarters in Asola.

Osprey Packs Highlights 2024 Tech Line

Osprey marks its golden anniversary in 2024 with new products across its technical pack line with 12 core technical product families carrying certified bluesign product designations by spring 2024.

Meindl USA Introduces EuroLight Hunter Boot Collection

Meindl USA, the provider of Meindl’s handcrafted footwear in North America, introduced the EuroLight Hunter collection of men’s and women’s boots for various outdoor pursuits. “Our mission with the EuroLight Hunter line was to design a lightweight boot that is comfortable and reliable enough for customers to use for any style of hunt or outdoor […]

Camp365 T Model Truck Bed Camper To Hit EV-Truck Market in 2024

Camp365, the fold-out cabin camper manufacturer, announced its Camp365 T Model, its latest platform in the pickup-camper category, is scheduled to begin production in early summer 2024.  Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has minimal impact on range, the T […]

Rocky 5 Watt Radio Sets New Standard for Backcountry Communications

Rocky Talkie, an outdoor communication device provider, launched its 5 Watt Radio, designed and tested in the Colorado Rockies for backcountry travel and the General Mobile Radio Service (GMRS) market. Rocky Talkie’s 5 Watt Radio builds on the most popular features of the company’s Mountain Radio for battery life, durability and intuitive operation but with […]

Solo Stove To Have Float In Macy’s Thanksgiving Day Parade

Solo Stove, the home and outdoor lifestyle brand in Solo Brands portfolio, partnered with Macy’s to participate in the 97th Macy’s Thanksgiving Day Parade on November 23, with its “Igniting Memories” float depicting an outdoor campfire scene. The float scene features the Solo Stove Bonfire smokeless fire pit and creates an image of hanging around […]