Hydro Flask Names First-Ever Influencer Athletes
Cyrus Sutton, California surfer, Reef ambassador, photographer and award-winning film-maker Hydro Flask, Oregon’s high-performance, insulated stainless steel flasks, unveiled its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch Hydro Flask’s #UnexpectedRefreshment campaign, and encourage fans to share the places and […]
BSX Insightful Muscle Oxygenation and Activity Tracker
Austin, TX-based BSX Athletics, a sports tech company attempting to redefine the activity-tracking space through real-time muscle monitoring, launched its second generation of BSXinsight. With extended capabilities including real-time monitoring of muscle oxygenation, daily activity tracking and third party connectivity, the next generation BSXinsight tracker not only collects personal workout data, but shows athletes how to […]
Skechers Pier to Pier Friendship Walk Raises $1.4 Million
In its seventh year, the 2015 Skechers Pier to Pier Friendship Walk surpassed its $1.2 million goal to raise more than $1.4 million. The event, which took place October 25 and is organized by the Skechers Foundation, helps children with special needs and education. By Thomas J. Ryan Co-sponsored by Nickelodeon and elevated by the […]
James Harden Named Stance Socks/Underwear Ambassador
With the mantra, “The Uncommon Thread” driving Stance’s movement in the sock category, the brand has extended its reach by enlisting the help of basketball superstar James Harden to represent a new signature line of socks and (now) underwear, under the brand’s Punks & Poets ambassador platform. “I’ve been a fan of Stance for as […]
Ogio Helps Veterans Transition from Combat Boots to Business Suits
Ogio International delivered the largest support check to a new veterans job training program at the 4th Annual SAP NS2 Solutions Summit. The $83,000 was raised through Ogio’s patriotic “Stars & Stripes” collection, created specifically to raise money and awareness for NS2 Serves, a program designed to train and employ veterans for high-tech careers. “This […]
Khombu Expands Winter Rep with Rising Alpine Stars
Khombu, the outdoor lifestyle company that prides itself as the official supplier of après ski boots for the U.S. Ski Team, appreciates the versatile power of footwear, outerwear and accessories. Advocating fashion and function and hoping to consult technical designers on future models, the brand has enlisted the support of the finest alpine athletes around […]
The North Face and Jaunt Studios Transport Customers to Virtual Nepal
The North Face, famed supplier of technical outdoor apparel, equipment and footwear, in collaboration with Jaunt Studios — purveyor of fully-immersive cinematic virtual reality experiences — announced a new and radical experience for shoppers. The experience, titled “The North Face: Nepal,” consists of new footage and stories that extends beyond the previous groundbreaking virtual reality (VR) […]
Guarentee3 Could be Secret Weapon for Basketball Players
There’s a popular saying, “Nothing is a guaranteed.” But a new basketball training tool is trying to change that notion. For players hoping to improve their game, Guarentee3 might provide a boost in both training and performance on the court. And all without the expenses of a personal coach. Becoming the next Steph Curry might be […]
New Balance Launches 3D Printed Run Shoe
New Balance said it will be launching the first running shoe with a 3D printed midsole. Through an exclusive collaboration with 3D Systems and their newly developed elastomeric powder, DuraForm Flex TPU, New Balance has made significant advancements in the performance of printed parts for running shoes. The new midsoles leverage the benefits of 3D […]
Tattoos and Centerfolds? Burton x Playboy Reunite for 2016 Snowboard Collection
Playboy Enterprises Inc. and Burton Snowboards announced the latest Burton x Playboy snowboard collection that features vintage Playboy centerfolds and artwork by acclaimed tattoo artist Chris Nunez, now available worldwide in stores and on burton.com. The collection includes three of Burton’s acclaimed Process snowboards, designed with select Playboy centerfolds from the 70’s and 80’s overlaid […]
New Tracker Ranks Every UltraRunning Contender
A comprehensive North American point series tabulated by UltraRunning Magazine has created a new qualifier for the Western States 100: every single race. The UltraRunning Race Series (URS) reward each year’s leading Male and Female ultra contender with a slot in the grueling yet iconic Western States Endurance Run — the oldest and most prestigious 100-mile trail race […]
Puma Honors Italian History and Fashion in New Football Kit
At an event in Florence, Italy, Puma and the Italian Football Federation (FIGC) presented the new Italy home kit for the European Championships 2016. The blue and white kit is inspired by triumphs of the past, with a throwback design that summons the great history of Italian football, along with an homage to Italian sartorial […]
Buff Heats Up with Merino Warmers, Hoodies and More
Buff, original creators of versatile performance headwear for runners, hikers, fishermen and skiers, has planned a winter lineup designed so that nothing stops you from getting outdoors during cold weather. First for the coming winter months, Buff offers a Merino Buff, which is soft, warm, and wind-resistant yet lightweight, equipped with all the natural moisture […]
Vans Unveils Holiday Mountain Collection
Exclusive for the 2015 holiday season, Vans is bringing fans an updated assortment of its Mountain Edition collection products, made to tackle the toughest weather while staying true to its laid-back skate roots. Vans is offering its new holiday footwear in classic styles with Men’s outerwear pieces to compliment the footwear. The upgraded shoe forms were […]
Ueli Steck Smashes Eiger Solo Record…Again
Ubiquitous Mountain Hardwear athlete Ueli Steck clocked a successful two hour, 22 minute summit of the Eiger Heckmair Route, breaking his previous record and regaining the fastest climb to date. Dubbed “the Swiss Machine,” Steck’s latest climb becomes the fastest solo speed ascent of the North Face of Switzerland’s famed Eiger. “Conditions and weather are always different. But […]
