Under Armour Unveils Muhammad Ali Collection
At the legendary Gleason’s boxing gym in Brooklyn, NY, Under Armour in early October brought out a few of its star athletes to unveil its UA x Muhammad Ali collection. View SGB‘s insider photos from the event, featuring ring-side interviews and new apparel. In a partnership with Authentic Brands Group, LLC (ABG), which owns the […]
“Will Over Skill,” Insider Photos of Legendary Muhammad Ali Collection
Under Armour unveiled its new UA x Muhammad Ali collection to an exclusive list of media and buyers in early October 2015. SGB was in attendance at the legendary Gleason’s boxing gym, where UA stars and company executives shared the big reveal. For details from the event read our full report here. Nick Woodhouse, president and CMO, Authentic Brands Group, […]
Made In The USA: Princeton Tec Doesn’t Take Its Job Lightly
The New Jersey Company expands facilities and predicts a boom in domestic manufacturing. By Jahla Seppanen Princeton Tec marked 2015 with an $18.3 million dollar tax grant from the New Jersey Economic Development Authority (EDA), for the purpose of keeping its home base in New Jersey and expanding its facilities and workforce. The […]
Fairbanks Group Ski Resorts Seek Hundreds of Instructors
“Bend ze knees, five dollars pleeze,” was once jokingly the mantra of the ski instructor of the 1950s and 60s…as European instructors pioneered the fledgling U.S. ski industry with hair like Stein Eriksen and matching Norwegian accents. While much glamour and tradition still surrounds today’s ski instructors, they aren’t necessarily of fine European lineage, with […]
Holiday Selling for Specialty Retailers
Image provided by Great Outdoor Store By. Jahla Seppanen Specialty Retailers from GOA speak to shifting gears for the holiday selling season, with emphasis on displays, Small Business Saturday, connecting with the community and sticking to a buying plan. The holiday season is synonymous with the buying season. An NRF survey done in 2014 […]
Giving Back: Krimson Klover Isn’t All About Looking Good
By Aaron H. Bible Krimson Klover, the Colorado-based lifestyle brand known for its high quality women’s sweaters and apparel, is donating a portion of its proceeds to First Descents – one of the most inspiring and progressive outdoor-based organizations working with those living with cancer. This winter season, Krimson Klover will donate five percent […]
3N2 Introduces Patented Fastpitch Softball Pants
Image from 3N2 Sports The result of two years of intensive research and development and on-field testing, 3N2 introduced what it claims to be the world’s first patented fastpitch softball pants. The pants feature slimming construction, a low-rise front fit and a high-rise back fit for coverage. Four-way-stretch poly-spandex in hips, thighs and calves […]
The North Face Launches “Never Stop” Global Campaign
Representing its first global brand campaign, The North Face unveiled “Never Stop,” featuring cinematic footage designed to “take viewers on an emotional journey inspiring them to discover the exhilaration that lives at the outer edge of their physical and intellectual possibilities.” “Never Stop” features athletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom […]
Designer Profile: Boa Senior Designer Eric Whewell
Eric Whewell is one of seven senior designers on the Boa design team in Denver, CO, and is a champion of the philosophy to design first with the end user’s desires and needs in mind. Whewell has been at Boa for about three years and played a pivotal role in the design and direction of iP1 […]
Tailgaterz Helps Bring Camping to the Uninitiated
With fall and football season upon us, tailgating is getting a lot more serious. And to up the ante, from parent company Exxel Outdoors, comes a new niche camping line and brand, Tailgaterz, whom you may have seen for the first time at Summer OR. The goal of Tailgaterz is to give the best first […]
Headsweats Gets Stylish with Women’s Performance Headbands
With a dedication to expanding its women’s-specific offerings, Headsweats created a new line of Women’s Collection active performance headbands, to be offered in a mix of colors and patterns. For more than 17 years, Headsweats has evolved to take a dominant role in accessorizing the triathlon, cycling, running and endurance markets. During this time, the […]
K2 Skate Launches New Lifestyle Skate Series
K2 Skate introduced its new Lifestyle Series of inline skates to bridge the gap between fitness-oriented and aggressive performance skaters. Blending together approachable skate performance with premium features and detail, the Midtown and Uptown Lifestyle skates cater to a wide range of needs. K2 said in years past customers had to decide what type of […]
Barebones’ New Fall/Winter Glamping Essentials
Barebones, exclusive designer of tent, garden and light products that serve humanitarian efforts as well as taking first-world camping to a new level, brings a slew of new offerings for the fall/winter camper. Noteworthy among them are the new Trailblazer flashlight, Backpack Cooler and Safari Tent. Part light, part saber, the Trailblazer Flashlight, $100, came […]
Made In The USA: K-Edge Redefines Working at Home
The husband and wife team at Idaho’s K-Edge manufacturing know the importance of detailed cycling accessories, quality control and getting home in time for dinner. By Jahla Seppanen K-Edge, maker of precision chain catchers, camera and computer mounts, and other cycling accessories, is redefining what it means to work from home. This Boise, ID, […]
Tasc Performance Introduces Activewear for Plus Size Women
Tasc Performance came to the fitness apparel scene in 2009 with the mission to reinvent performance apparel through the use of natural fiber — bamboo, to be specific. In another push to revolutionize the fitness apparel industry, Tasc introduces a new line of plus size activewear released mid-September. Tasc looked at the numbers to find […]
