Under Armour Launches #ImPretty Campaign
The brand has created a meme generator that allows users to create their own “I’m Pretty (fill in the blank)” image to share on social media channels.
Ice Climbing Festivals Are Frozen Communities
Each year, the small town of Ouray, CO transforms into a retreat for top ice climbing athletes from around the world.
Adidas, Under Armour Challenge Nike’s March Madness Dominance
Since 2015, Adidas has gone from 11 teams to 15, while Under Armour has grown from 6 to 12.
The North Face’s Peak 2 Park Competition Brings Athletes Together
Competitors can craft their dream lines through video submissions.
IHRSA 2017 Puts PHIT Act Center Stage
IHRSA President and CEO Joe Moore asked in his keynote address, “If exercise was a pill everybody would take it, right?”
The North Face Debuts Weather-Triggered Song
The song will be released exclusively on Spotify only where and when it is raining.
Coach Snoop Introduces New Adidas Football Cleats
In a video on the brand’s Twitter feed, Snoop Dogg rolled out the collection with his unmistakable style.
In Colorado, Search And Rescue Efforts Won’t Cost You
Rescue professionals stress the importance of calling as soon as you need help.
The First Cannabis Gym Is Coming
Weed is getting its day in the weight room as a “cannabis gym” is opening in San Fransisco, CA – but is it a good idea to work out while high?
SGB Interviews OrthoLite Innovation Guru Skip Lei
SGB spoke with OrthoLite VP of innovation and strategic partnerships Skip Lei about bringing insoles from underfoot to top of mind.
Under Armour Hits The Trail With Mountain Running Series
SGB spoke with UA General Manager of Outdoor Topher Gaylord about designing running events at the ‘perfect confluence’ of running and the great outdoors.
Can A Tackling Robot Prevent Football Concussions?
Developed at Dartmouth College, the MVP Drive provides an alternative to player-on-player tackling during football practice.
Skea Adds Sparkle To Black Diamonds
The Vail-inspired ski brand designs technical apparel built for carving with class.
Reebok Film Celebrates International Women’s Day
Reebok is celebrating International Women’s Day by releasing a film featuring the strong females behind the brand.
Cotopaxi Urges Female Employees To Make Their Voices Heard
The outdoor brand and retailer’s CEO wants female employees to take the day off and get involved on International Women’s Day.
