One-On-One With Elan Director Of Brand Development Jeff Mechura
SGB spoke with the ski industry veteran about his new role at Elan and why “Nothing is cooler than the ski family.”
Supreme MetroCards Set Off Resale Frenzy
The New York apparel brand’s limited-edition cards have a face value of $5.50, but due to hype and rarity prices have soared above $100 on Ebay.
Fashion Celebs Protest Travel Ban With ‘I Am An Immigrant’
Responding to President Donald J. Trump’s executive order restricting immigration from seven predominantly Muslim countries, 81 fashion celebrities came together to make a statement in solidarity.
More Resorts Accepting Ski Bikes, But With Caveats
For both freestyle ‘pegger’ bikes and ‘skibobs,’ risk management concerns persist.
Supra Unveils First New Skytop Sneaker Since 2013
The Skytop V launch comes after the brand’s 10-year anniversary and is influenced by design elements from the Skytop franchise, a pro model series originally developed by skate team rider Chad Muska.
Leki Women’s Race Poles Swap Red For Pink
The pole manufacturer’s women slalom and giant slalom racers, including Mikaela Shiffrin, will be using the poles through February 19.
Balancing Act
SGB spoke with Frankie Najera of Slackline Industries about the history of slacklining and why anyone can do it.
New Balance Teams Up With New Era Cap
The first two products in the collection are the New Balance 3000v3 cleat and the New Era 39Thirty Cap, featuring black base materials with iridescent accents.
SPOT Network Upgrade Underway
Subscribers may experience temporary hiccups in service while a more robust communications network is put in place.
Outdoor Retailer Rundown – REI, The North Face And More…
What you need to know today about the ongoing Outdoor Retailer discussions.
Lenzing Turns Recycled Scraps Into Commercial Fiber
Lenzing hopes that Refibra, which is 80 percent Tencel and 20 percent cotton scraps and wood, will further establish the company as a leader in the field of environmental technology.
Reebok Event Breaks 44 Guinness World Records
The brand gathered special guests and athletes around the world to break 44 of the top fitness-based Guinness World Record titles in 24 hours.
Under Armour Launches Misty Copeland Athleisure Line
Following up a successful UA ad in 2014, the American Ballet Theater’s first African-American principal dancer collaborated with the brand on “Inspired by Misty Copeland.”
Outdoor Retailer – To Boycott Or Not To Boycott?
The controversy heated up this week, with companies and industry organizations making the difficult decision to boycott or not to boycott.
ISPO Munich 2017 Award Winners
A jury consisting of independent sports business professionals evaluated several hundred entries in six categories. Here are the cutting-edge products that came out on top.
