Reebok is celebrating International Women’s Day by releasing a film featuring the strong females behind the brand.
Writer: Carly Terwilliger
The film was concepted, filmed, produced and edited by women only and features the following Reebok employees:
- Denise Thomas – Head Coach, Reebok CrossFit One
- Corinna Werkle – General Manager, Reebok Training
- Judy Close – Design Manager, Reebok Running
- Thy Doan – Graphic Designer, Reebok Graphic Tees (designer of the Reebok Nevertheless, She Persisted T-shirts)
- Alison Smith – Copywriter
In addition, the following content is being shared across Reebok social channels and via an e-comm newsletter:
- Five 60s videos highlighting each woman shared via the Reebok Twitter handle.
- One 15s clip of “All Women Are…” shared on Reebok Instagram.
- The YouTube video will be shared on Reebok Facebook.
Photo and video courtesy Reebok