Usain Bolt Trades Track Spikes For Champagne Flutes
The retired sprinter “broke with the traditional conventions of celebration” by launching the world’s largest champagne toast and showcasing “Maison’s values of DareWinCelebrate.”
Which Newbies Arrived At The Boston Marathon Expo?
Gronk Fitness, LifeBeam Vi, Shock Absorber, Caterpy Laces, Sports Medicine the Difference, Crane & Lion, Jolyn Clothing, Apele and Voxx Life, as well as Lululemon, were among the companies exhibiting for the first time at the recent Boston Marathon expo.
Under Armour Throws Surprise Party For Athlete With Cerebral Palsy
Johnny Agar’s remake of the Rule Yourself film featuring Michael Phelps was made “broadcast ready” by UA and aired during the Tigers vs White Sox weekend game series.
Isaiah Thomas Gives Props To Shock Doctor
After the Boston Celtics point guard lost a tooth during Game 1 of the NBA playoffs, he praised the league’s official mouthguard for protecting him during Game 2.
One-On-One With Ten Thousand CEO Keith Nowak
“Some companies do business by making a lot of stuff, throwing it against the wall and seeing what sticks,” the co-founder of the New York-based active apparel brand told SGB. “That’s not our approach.”
Rhone To Roll Out Pop-Up Shops In Equinox
Said Nate Checketts, Rhone co-founder and CEO, “With a focus on premium, performance-based fabrics, we are filling a void in the activewear space that speaks directly to how the modern man lives, works and sweats.”
Adidas Adizero Prime Boost LTD To Launch Exclusively At Kith
Ronnie Fieg’s Kith stores have become the go-to destination for those involved in streetwear culture in the New York City area.
Working Out With Blunt Force’s ‘Elites’
The citizens of Denver come to Tiffany Coolidge’s no-frills training and conditioning center for the kick-ass workouts and stay for the friendship.
First Views Of The New NFL Experience Times Square
Created by Cirque du Soleil in a partnership with the National Football League, the NFL Experience Times Square combines immersive content, interactive displays, a state-of-the-art 4-D cinema and other multimedia effects to virtually bring the thrill of the football game to fans.
Spy Pokes Fun At ‘Bros’ In New Campaign
#BrosYouKnow features the misadventures of two character bros as they hang out at surf shops, go camping, sample craft beer and cross paths with Spy athletes.
Balega Relaunches Footzen Collection
Check out some of the new looks from the updated Footzen collection.
Strava Branches Out With New Blogging Platform
Athlete Posts will allow users of the app to create and share content in the form of posts, tips, articles and discussion topics.
Footwear Veterans Launch L.A.-Made, Give-Back Model
The husband-wife team, Sean and Shannon Scott, have partnered with Ryan Gumienny to launch Comunity (just one “m”), a small-batch footwear brand with a story around American-made and donating back to local communities.
Vans Launches 8th Annual Custom Culture Design Competition
Check out the innovative looks from some of the 50 semifinalists from high schools across the country.
