Outdoor Retailer Summer Market 2017 (July 25-29) is less than two weeks away. And as you put the finishing touches on your schedule, consider breaking away to enjoy the smorgasbord of experiences, especially one of the “Goodbye Salt Lake” parties.
Did we miss something? To suggest a party or event to add to our list, contact us at firstname.lastname@example.org.
Writer: Carly Terwilliger
Day 0 – Tuesday, July 25, 2017
- Open Air Demo
8 a.m. – 4 p.m., Jordanelle State Park, Heber City, UT
The open air demo heads to beautiful Jordanelle Reservoir this year. Hit the ground running – or the water paddling – and store up some Vitamin D to get you through the show.
- Camber Pitchfest
1 p.m. – 5 p.m., Petzl Headquarters, West Valley City, UT
Camber Outdoors’ Pitchfest drives innovation, creativity, and entrepreneurship among women with a passion for the outdoors. Women-led small businesses apply to showcase their work and growth plans to some of the active-outdoor industry’s most influential CEOs, entrepreneurs, investors, and thought leaders. Finalists are chosen based on the strength of their application, involvement/impact on the outdoor experience, knowledge of their business, and understanding of growth hurdles. Registration is required.
- Outsiders Ball
6 p.m. – 11 p.m., Gallivan Center, Downtown Salt Lake City
The 2017 Outsiders Ball will bid a fond farewell to Utah, acting as a love letter to the Beehive State’s spectacular public lands, national parks, inspiring people and unforgettable experiences. Outdoor Foundation’s mission of encouraging young people to get outside and embark on their own adventures has never been more important. For the past 4 years, the Outdoor Foundation, together with the outdoor community, have helped raise $1.1 million to equip and empower the next generation of outdoor enthusiasts. While you’re there, stop by the Outdoor Retailer Back Porch to share your outdoor experiences with your friends and get a #WeAreOutdoor bandana to wear on your next adventure.
Day 1 – Wednesday, July 26, 2017
- OIA Industry Breakfast: Together We are a Force for Public Lands
7 a.m. – 9 a.m., Downtown Marriott City Creek
Public lands are at the foundation of the outdoor recreation economy, which employs over 7.6 million Americans and generates over $887 billion dollars in consumer spending. Join OIA to hear Secretary Sally Jewell set the record straight on Bears Ears and rally the industry. Governor Steve Bullock will demonstrate how outdoor recreation helps drive Montana’s economy, while The North Face climbing athletes Cedar Wright and Alex Honnold chime in as well.
- Honey Stinger’s Good Morning OR
7 a.m. – 11 a.m., South Plaza, Salt Palace
Honey Stinger will be handing out waffle samples and Steamboat Coffee roasters coffee.
- Wearables And Smart Clothes – What You Need To Know About Safety And Quality
9:30 a.m. – 10:30 a.m., Deer Valley Salon – Marriott at City Creek
Presenter Michael Sakamoto, UL LLC, will explore the critical safety and testing requirements you need to consider to expand in this new market.
- Retailer Skills Course – Overview Of Gear Sales Program
11 a.m. – 1:00 pm., UMOCA Auditorium adjacent to the Salt Palace, presented by The Mann Group
There are three steps involved in a training process: Teach, Practice and Feedback. Each component builds on the one before it and all of the components reinforce each other. The combination of all three creates a training experience that is dynamic, powerful and successful.
- OIA Industry Lunch – Thrive Outside – OIA Release Of The Outdoor Recreation Economy Fifty States Report
11:30 a.m. – 1:00 p.m., Salon D – Marriott at City Creek
Presenters: Montana Governor Steve Bullock; Amy Roberts, Outdoor Industry Association and Ann Krcik, The North Face
Join Outdoor Industry Association for the public release of updated recreation economy data for each of the 50 states and learn how outdoor recreation promotes healthy communities and healthy economies across the nation.
- Perfecting The Personalized Omni-channel Journey
1:30 p.m. – 2:30 p.m., Deer Valley Salon, Marriott at City Creek
Presenter: John Roswech, Criteo
- Marketing Direct To Consumers In The Age Of Amazon – What Brands And Retailers Must Do To Survive
1:30 p.m. – 2:30 p.m., Salon E – Marriott at City Creek
Presenter: Tom Flierl with Hanson Dodge
How and why will brands and retailers win when brands sell direct and invest in consumer marketing? Flierl will share trends, new research on outdoor consumers and real-world examples to show the mutual benefit of brands building relationships with consumers in a world quickly being disrupted by Amazon.
- Hunters and Hikers, Together We Are A Force For Public Lands
1:30 p.m. – 3:00 p.m., Salon A-C, Marriott at City Creek
Presenters: Amy Roberts, Outdoor Industry Association; Whit Fosburgh, Teddy Roosevelt Conservation Partnership; Land Tawney, Backcountry Hunters and Anglers and Lindsey Elliott, Wylder
The battle for funding and protection of and access to our public lands is raging in Washington, D.C., and in statehouses across the country, and the outdoor industry – from hunters to hikers and campers to climbers – has never been more united.
- Winning The New Outdoor Consumer Path To The Purchase
3 p.m. – 4 p.m., Salon E – Marriott at City Creek
Presenters: Karen King and Jesse Alleva, Spawn Ideas and Samantha Searles, Outdoor Industry Association
Learn the new tools of targeting, Mode and Digital Context, and how this way of thinking integrates with your legacy toolset and systems. The presenters will show you how to market more efficiently across demographics with the new outdoor consumer path-to-purchase.
- Tools For Product Managers In The Outdoor Industry
3 p.m. – 4 p.m., Salon D – Marriott at City Creek
Presenters: Pete Frickland and Lynette Seebohm, Concurrent Strategies
This one-hour presentation will debut survey results comparing what real-life product managers actually do in the outdoor industry versus what the books lead us to believe. Along with helping to clarify your understanding of their roles and responsibilities, it will also identify several key tools to help product managers perform at a higher level.
- Mountain Designs Oyster Happy Hour
4:30 p.m. – 6:00 p.m., Venture Out – Booth VO2274
- Outdoor Retailer, OIA & Grassroots Outdoor Alliance Happy Hour
4:30 p.m. – 6 p.m., The Camp – Booth 38088
- Think Outside Happy Hour with Sierra Designs
4:30 p.m., Booth #23017
Have a beer, check out the new gear and meet adventure athlete extraordinaire and Sierra Designs ambassador Andrew Skurka, who will be on hand to sign copies of his new book “The Ultimate Hiker’s Gear Guide: Second Edition.”
- Outdoor Retailer 35th Anniversary Party
6 p.m. – 8 p.m., Street Scene at the Pavilions
The giant 35th anniversary bash will have food, drinks and the kind of fun that’ll make the final SLC party one for the ages. Featuring food trucks, beer and whiskey and the piece de resistance – a mechanical bull.
Day 2 – Thursday, July 27, 2017
- The Conservation Alliance Breakfast
7 a.m. – 9 a.m., Marriott Downtown, Salons F-I
Joe Riis is a wildlife biologist turned photojournalist and filmmaker. He is a National Geographic Society Fellow and Photography Fellow at the Wyoming Migration Initiative. His photography book Yellowstone Migrations to be released in Fall 2017, illustrates Joe’s decade-long project to document the animal migrations of the Greater Yellowstone Ecosystem. As the outdoor industry focuses more energy on preserving our public lands, Riis’ work shows us what is happening on those lands when people are not watching. This one is open to the public, so bring your friends!
- Colors & Concept Trends – Spring/Summer 2018
9:30 a.m. – 10:30 a.m., Salon E – Marriott at City Creek
Presenter: Maria Teresa Sampedro, Promostyl
A look at color and concept trends for the sports market.
- Powers Of Philanthropy – Aligning Philanthropy To Achieve Impact Across Your Strategic Business Objectives
9:30 a.m. – 10:30 a.m., Salon A-C, Marriott at City Creek
Presenters: Ms. Sarah Simons, Save the Children; Ms. Johanna Bailey, Save the Children
This workshop will include how-tos and best practices that attendees may utilize when evaluating and partnering with charitable organizations or foundations to establish their own successful programs (includes employee engagement, fundraising and cause-related marketing).
- Omni-Channel Tactics For Bringing Consumers Back Into Stores
9:30 a.m. – 10:30 a.m., Deer Valley Salon, Marriott at City Creek
Presenter: Matthew Schwartz, Aetrex Worldwide
Get a fresh understanding of some of today’s best practices when it comes to data capture, email marketing and new interactive technology.
- Anticipate – Knowing What Customers Need Before They Do
11 a.m. – 12 p.m., Salon A-C, Marriott at City Creek
Presenter: Jeff Tobe, Customer Experience Expert
Tobe will walk attendees through a three-step system to create fans and followers.
- Retailer Skills Course – First Two Gear Training Segments
11 a.m. – 1 p.m., UMOCA Auditorium Adjacent to the Salt Palace
Take a look at methods for teaching staff how to make the customers feel comfortable. Daily lunch provided for registered attendees
- Odor Control Myths Versus Facts
11 a.m., Trend & Design Center
This presentation, led by Lisa Owen, vice president of global textiles at Microban, will dispel industry misconceptions on the effectiveness and durability of various odor control treatments used on outdoor apparel, footwear and gear.
- OIA Industry Lunch – Living Your Brand
11:30 a.m. – 1 p.m., Salon D, Marriott at City Creek
Presenters: Ted Manning, Ibex; Ashley Korenblat, Western Spirit Cycle; Jainee Dial, Wylder; Keely Wachs, Clif Bar & Company; Kevin Hogan, The North Face; and Alex Thompson, REI. Moderator: Jessica Wahl, Outdoor Industry Association
Industry leaders come together on a panel moderated by OIA Government Affairs Manager Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands.
- Four Megatrends Influencing The Industry
1:30 p.m. – 2:30 p.m., Salon E, Marriott at City Creek
Presenters: Luis Velazquez, Consultant; Carel Bastien, Dassault Falcon Jet; Toni Lublin, Moderator
Gain insight how companies are using digitalization to revamp their supply chain and stay in-tune with changing technologies.
- The Border Adjustment Tax And Your Business
1:30 p.m. – 2:30 p.m., Salon A-C, SALON A-C, Marriott at City Creek
Presenters: Marc Berejka, REI; Ben Christensen, Simms Fishing and Rich Harper, Outdoor Industry Association
Congress has a new plan to lower corporate tax rates and support U.S. manufacturing. What does this all mean for the outdoor industry, and how can you prepare?
- This Land Is Our Land
4:30 PM – 6:00 PM, South Plaza, Salt Palace
On June 27, participants will march to the Utah State Capitol to celebrate public lands and their importance to the outdoor industry.
- SLC Thank You Party
10 p.m., at Caffé Molise’s late-night happy hour
Hosted by Mountainsmith, Ibex, KÜHL, Big Agnes and Darn Tough, along with Epic Brewing, , are hosting a “SLC Thank You” party. Only 150 tickets are available for the event, and all ticket proceeds will go to The Conservation Alliance Public Lands Defense Fund. Tickets are available for purchase online prior to ORSM ‘17 until Day 1 of the show here for $25. The remaining tickets will be available at the participating brands’ booths for $20. There will be gear raffles during the event where two winners will each walk away with $500 of valued prize packages.
- Day 3 – Friday, July 28, 2017
- Tailwind Nutrition Book Signing Fundraiser For Southern Utah Wilderness Alliance
10 a.m. – 11 a.m., Tailwind Booth #37186
Join Tailwind Nutrition and ultra-marathoner Cory Reese for a book signing of his new book, “Nowhere Near First, Ultramarathon Adventures From The Back Of The Pack.” For a $10 donation to save Utah’s public lands, get a signed copy. Attendees can also fuel up for the day with Tailwind spritzers and Cory’s favorite, Hostess doughnuts.
- The Shmooz
11 a.m. – 2 p.m., Marriott Downtown at City Creek
Malakye.com invites you to meet the Outdoor industry’s best brands and participate in free career and job search workshops at The Shmooz at Outdoor Retailer.
- Women’s Collab Happy Hour
4:30 p.m. – 6 p.m., The Camp – Booth 38088
Stick around after the (Re)Defining Women in The Outdoors session to enjoy beers from Sierra Nevada.
- Photo courtesy Outdoor Foundation