Rhone To Roll Out Pop-Up Shops In Equinox
Said Nate Checketts, Rhone co-founder and CEO, “With a focus on premium, performance-based fabrics, we are filling a void in the activewear space that speaks directly to how the modern man lives, works and sweats.”
Adidas Adizero Prime Boost LTD To Launch Exclusively At Kith
Ronnie Fieg’s Kith stores have become the go-to destination for those involved in streetwear culture in the New York City area.
Working Out With Blunt Force’s ‘Elites’
The citizens of Denver come to Tiffany Coolidge’s no-frills training and conditioning center for the kick-ass workouts and stay for the friendship.
First Views Of The New NFL Experience Times Square
Created by Cirque du Soleil in a partnership with the National Football League, the NFL Experience Times Square combines immersive content, interactive displays, a state-of-the-art 4-D cinema and other multimedia effects to virtually bring the thrill of the football game to fans.
Spy Pokes Fun At ‘Bros’ In New Campaign
#BrosYouKnow features the misadventures of two character bros as they hang out at surf shops, go camping, sample craft beer and cross paths with Spy athletes.
Balega Relaunches Footzen Collection
Check out some of the new looks from the updated Footzen collection.
Strava Branches Out With New Blogging Platform
Athlete Posts will allow users of the app to create and share content in the form of posts, tips, articles and discussion topics.
Footwear Veterans Launch L.A.-Made, Give-Back Model
The husband-wife team, Sean and Shannon Scott, have partnered with Ryan Gumienny to launch Comunity (just one “m”), a small-batch footwear brand with a story around American-made and donating back to local communities.
Vans Launches 8th Annual Custom Culture Design Competition
Check out the innovative looks from some of the 50 semifinalists from high schools across the country.
Top 20 Clicked Articles On SGB Online Last Week
Nike’s revised MAP-pricing policies, Academy’s debt ratings outlook reduction and Gander Mountain’s bankruptcy auction were among the most popular stories last week on sgbonline.com.
Zippers Bring It All Together
SGB spoke with YKK’s Mike Maekawa about the crucial little component that your gear can’t live without.
Reebok Takes A Dig At Nordstrom’s Fake Mud Jeans
“Crafted by hard work, our Authentic Sweat Shirt gives you that post-workout look & smell,” read a post on Reebok’s Twitter feed.
Keeping Charged On The Go
Staying powered on the trail, the campsite, the tailgate and any other adventure continues to get easier with advances from Goal Zero, Outdoor Tech and BioLite.
Nike Ease Challenge Winner Reimagines Hyperdunk
The winning design combined Brett Drake’s training as an engineer with his passion for Nike footwear and his desire to bring the opportunity of sport to all athletes.
