Fashion Running Drives Most Growth in 13-Week Period Ended July 29
Source: SSI Data
Running Footwear sales grew 3.5 percent in the trailing 13-week period ended July 29 (Fiscal Q2) in the SSI Data* Measured Market. Sales were driven by a 17 percent growth in Urban Fashion Running Footwear, which delivered 22.2 percent of Running Footwear sales for the period and 1.4 percent growth in Active Casual Running Footwear, which delivered 41.1 percent of the total Running Footwear sales in the fiscal quarter.
Performance Trail Running, which was only 2.8 percent of sales, was also a success story in Fiscal Q2 with 7.6 percent growth. Running Footwear sales were up in the low single digits in the Big Box & Mall Specialty segment and grew more than 10 percent at Family Footwear in Fiscal Q2. Internet sales grew nearly 10 percent.
The story was quite a bit different in the Run Specialty channel in the fiscal second quarter. Running Footwear sales in the Run Specialty channel declined in the mid single digits in the fiscal second quarter, with men’s Running Footwear posting a bigger decline than women’s Running Footwear. Run Specialty Retailers (RSRs) did start to add more Urban Fashion Running and Active Casual Running product in the quarter but the two categories represented less than 2 percent combined. Performance Road Running still delivered over 95 percent of Running Footwear sales in the quarter at Run Specialty, and Performance Trail Running represented 3 percent of the pie in the channel.
Lead Photo: Brooks Adrenaline GTS. Photo courtesy Brooks
*SSI Data, managed by SportsOnesource, LLC, collects weekly retail point-of-sale data from over 20 retail channels of distribution and delivers timely sales trending reporting for footwear, apparel, essentials and equipment within 5 days of each fiscal week close, enabling retailers and brands to react to nearly real-time data to better manage their businesses.
For more information on how your brand performed in the 13-Week Period, email Matt Tucker at email@example.com.