
Brooks Launches National Parks Collection
The Brooks National Parks Collection is on sale now in stores and online at REI.com.

Pearl Izumi Lands Three-Year Exclusive Rights For DWR Technology
The cycling and triathlon brand will introduce PI Dry in its road cycling bibs, tights and warmers for Fall 2017.

Bellyak Expands Whitewater Accessibility
“The Bellyak has become a tool that helps people transcend their scars and focus on the experience of who they want to become.” – Adam Masters, Founder

Film: HOKA ONE ONE “THE SPEEDGOAT”
HOKA ONE ONE’s new film reveals the origins of Karl “Speedgoat” Meltzer and his namesake trail running shoe.

Item Of The Day: Superfeet ME3D Insoles
ME3D insoles are made using HP Inc.’s 3D foot-scanning solution and Multi Jet Fusion 3D printing technology.

Fabric Technology: Dupont Intexar
DuPont Advanced Materials announced its newest generation of stretchable electronic inks and films for smart clothing at last week’s Outdoor Retailer Summer Market.

Reebok Signs NFL Stars Brandin Cooks And DeVonta Freeman
Reebok announced new partnerships with the addition of elite professional football stars Brandin Cooks and Devonta Freeman to its roster of ambassadors.

Item Of The Day: SOG Baton Q4 Multitool
The Baton offers a unique design that folds into the shape of a common ink marker.

Trends From Outdoor Retailer Summer Market 2017
We’ve returned from Salt Lake with great memories, sore feet and updated perspectives on what to expect from the next year of gear.

PUMA X CARA DELEVINGNE #DoYouStories
Limited edition laces inspired by the DO YOU series by Puma x Cara Delevingne.

Outdoor Retailer Summer Market – Industry Buzz From The Floor
It’s a big world to explore out there, and likewise it was a big, wide-ranging industry under the roof of the Salt Palace yesterday at Outdoor Retailer Summer Market. Here are a few snapshots of the vast collection of outdoor-minded conversations that were buzzing around.

Item Of The Day: NIKE Hyperforce Sunglasses
Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]

Item Of The Day: Gregory Ultralight Backpack
New for Spring 2018, Gregory redesigns the Baltoro and women’s Deva for multiday backcountry travel. The ultralight packs start at just 2.3lbs with upgraded, lighter suspension system, a detailed feature set, and lighter, more durable fabrics. The upgraded Response A3 Suspension System cuts weight and increases comfort with the Auto Angle Adjust (A3) hipbelts and shoulder […]

Tecnica Looks To Reinvent Boot Fitting
For specialty retailers using the Tecnica Outdoor C.A.S. Thermoform Machine in store, a fully customizable, precise anatomical trekking boot can be achieved in only 20 minutes, a first for the category.