SGB Today

Carhartt’s Rain Defender Technology

The average city in America has 100 rainy days. Enumclaw, Washington has close to 200. And every other day of your life, on average, you’re dealing with rain and gray skies. Having the right gear – your jacket, pants and hoodie – becomes a necessity instead of a consideration in order to stay active. It’s […]

Honey Stinger Launches “Hive Life” Podcast Featuring Host David Willey

Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today introduces “Hive Life,” a new podcast hosted by former Runner’s World editor-in-chief, David Willey. “Hive Life” will tell stories of triumph, adversity, and growth through insightful interviews with athletes ranging from top-tier cyclists and swimmers to mountaineers and marathoners – both within Honey Stinger’s “Hive” […]

Croakies Unveils Interactive New Website Showcasing Build Your Own Belt Shop Feature

Croakies, the original manufacturer of industry-leading outdoor retention products, unveils an exciting new website and interactive shopping experience through croakies.com. The brand’s new website was developed to more optimally showcase the breadth of Croakies’ industry-leading product collection, highlighting the brand’s diverse array of print, color, fit, and function options. Using improved filter features and a […]

Bye-Bye Styrofoam … Igloo Goes Green With $10 Biodegradable Cooler

Styrofoam is harmful to the environment and to our health. Styrofoam is one of the top five largest contributors of waste in our landfills, occupying more than 30-percent in the United States alone. Styrofoam is non-biodegradable and Stryene, the compound that makes Styrofoam, is considered a carcinogen and neurotoxin by the EPA. Additional chemicals found […]

Selkirk Sport Unveils “Limited Edition” Regal Black & Gold AMPED Series Paddle For 2019 US Open Pickleball Championships

#1 Ranked Professional Pickleball Player, Tyson McGuffin, and Top Team Selkirk Athletes to Compete with “Limited Edition” AMPED™ Series Paddles; Limited Quantities Available at Selkirk.com Tyson McGuffin, the #1 ranked professional pickleball player, in one of the world’s fastest growing sports,  will defend his Gold Medal at the US Open Pickleball Championship equipped with a new “Limited […]

Wilson Sporting Goods Partners With Autism Speaks To Launch Limited-Edition “Love The Moment” Collection Of Baseball Equipment

Wilson Sporting Goods, the world’s leading manufacturer of high-performance baseball and softball equipment, announced today a new partnership with Autism Speaks, a global nonprofit organization dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of people with autism and their families. Under the partnership, Wilson will create a limited-edition […]

Body Glove Launches Tati’s Sanctuary, It’s First Eco-Friendly Activewear Collection Designed In Collaboration With Professional Surfer Tatiana Weston-Webb

Body Glove introduces Tati’s Sanctuary, a new eco-friendly activewear collection designed in collaboration with professional surfer and 2020 Summer Olympic hopeful, Tatiana Weston-Webb. The six-piece collection consists of sports bras, tanks, sweatshirts, shorts, and leggings inspired by the Hawaiian island of Kauai where Weston-Web grew up surfing and training. Every piece in the Tati’s Sanctuary […]

AMP Human | PR Lotion … Conversation with COO Erica Good + CEO Jeff Byers

Amp Human’s PR Lotion is a product you apply before you begin your workout. The engineering behind the product uses bicarb (baking soda) to neutralize acid buildup in your muscles while your training so your recovery time is faster and you can come back stronger the next day. How did the product come about? It […]

Hobie Opens New Doors To Adventure On The Water With Release Of Mirage Passport Kayak

Hobie, the leading manufacturer of premium kayaks and watersport products, today introduced the Mirage Passport as the newest addition to its renowned lineup of pedal kayaks, powered by the brand’s signature MirageDrive – the original pedal propulsion system for kayaking. Maintaining Hobie’s acclaimed quality and durability, the Passport was built with simplicity in mind, delivering […]

Helion Super Foam + On Running … Taking The Characteristics Of Foam Down To The DNA Level

On Running is a brand that purposefully does not mix materials on their own for the creation of their running shoes but rather, they design the characteristics of the materials that go into the making of their running shoes. The brand’s Swiss-engineered Helion super foam, introduced late spring and found in the Cloudswift collection, is […]

WIIVV Integrates With Volumental To Create Omni Channel Footwear Customization Platform

Wiivv, the technology company on a mission to bring digitally customized footwear to the masses from a smartphone, announced today an integration with Volumental, the technology company helping millions of people worldwide find perfect fitting footwear through AI-driven recommendations in retail and e-commerce. By integrating with Volumental’s footwear recommendation algorithms and retail 3D scanning experience, Wiivv […]

Unleash the Adventure: Polaris Adventures Launches First Ever Multi-Faceted Marketing Campaign

MINNEAPOLIS (April 1, 2019) — With more than 90 Outfitters in 33 states, Polaris Adventures® has offered over 50,000 ride and drive experiences for customers across the U.S. since its start in 2017. Having seen impressive growth throughout the last year, Polaris Adventures is launching its first-ever multi-faceted national marketing campaign to share the ultimate […]