SGB Today

Fabric Technology … PrimaLoft Cross Core Insulation Series

Three new fabric technologies in PrimaLoft’s Cross Core Series will debut at retail Fall 2019. The CoreSeries of fabrics fuses PrimaLoft fibers with next-gen materials including silica aerogel, a material developed by NASA composed of more than 95-percent air. The lightweight insulation, when used in outerwear, is capable of holding up to extreme temperatures because […]

You Gotta Have Soul … SoulCycle Workout-Wear Debuts @ Nordstrom

SoulCycle is expanding the brand’s apparel line with a collection they call Soul. This is the first from the brand designed by their in-house design team. All of their previous collections have been created through partnerships and collaborations sold under the brand’s private label. The Soul collection is the first to be sold at Nordstrom. I believe […]

Collaboration … Target x Vineyard Vine

The Bullseye and The Smiling Pink Whale are swimming together for SS19 in a limited-edition collection that includes over 300 items for home and outdoor, pets, apparel, accessories, and swim. Most items are priced under $35. “We worked closely with the vineyard vine team to create a collection of well-designed, affordable items that are meant […]

Burley Celebrates 40 Years With Child Bike Trailer Collection

Dropping today globally, retailers celebrate Burley’s 40th Anniversary with kid-specific Sport and Performance Trailers for Spring 2019 “From a technology, safety and design standard, our new collection of child performance and sport bike trailers are by far the most feature-rich that we have ever produced. For more than 40 years, we’ve been encouraging people to […]

Collaboration … L.L.Bean x Flowfold Bean Boots

First Co-branded L.L.Bean Boot In The Company’s 107-year History. L.L.Bean has carried Flowfold products online and in retail stores since 2016, and in 2018 the companies announced their first collaboration with a collection of backpacks, totes, and gear bags designed in partnership and sold exclusively at L.L.Bean. The new Bean Boots are still ultralight with […]

United By Blue x Sole Sustainable Footwear

Take Less From The Planet … And Leave Less Behind redefining sustainability in the footwear industry Sole x United By Blue teamed up to produce a shoe designed using sustainable materials from tongue to tread. Debuting exclusively on Kickstarter March 4, with a campaign that speaks about the state of the footwear industry, the earth-friendly Chukkas will […]

Merrell SS|2019 Trail Running Collection

Merrell delved deeper into the trail running space with the launch of five trail runners.  “Our SS|2019 collection brings an important milestone in Merrell innovation, uniting years of experience designing for the trail, foot-in-motion science, elite athlete experiences, and additional findings from the Merrell Test Lab. This collection delivers a range of options for all […]

Teva GC100 Footwear Collection

Honors The Grand Canyon’s 100-year Centennial With Born In the Canyon For Spring 2019 —•— The centennial celebration was the inspiration behind the GC100 footwear collection from Teva. The collection features five styles for men, women, and kids, with updated versions of the Hurricane XLT2, Original Sandal, and Original Universal, and two new silhouettes, the Hurricane […]

Brooks Glycerin 17

Launches March 1 … Loved By Brooks Ambassador Athlete and First Woman To Win The Boston Marathon, Des Linden The Glycerin 17 has been in the Top Five at Speciality Retail for the past Three Consecutive Years and on BrooksRunning.com last year. The Glycerin was up 22-percent year-over-year across all sales channels in the Cushion […]

Pearl Izumi “Here We Go” Campaign

“Here We Go”, Pearl Izumi’s tagline for 2019, works back with the brand’s Social responsibility message, their SS19 apparel collection, and elevates riding to more than a competition.  The purpose of the “Go” message is to connect all riders who love to cycle. Watch the video here. The 2019 Road Collection, Mountain line, and BikeStyle apparel collections are available at retail now. […]

Asics Metaride

GuideSole Technology For Runners reduces energy loss at the ankle joint to boost running efficiency In Limited Release Today —•— Asics MetaRide, two years on the drawing board, was designed to minimize energy loss at the ankle joint by “almost one-fifth” for comfortable long-distance running. GuideSole technology — curved sole shifts body weight forward  — […]

The Oscars… ‘Free Solo’ Wins Best Documentary Feature

‘Free Solo’ won Best Documentary Feature at last night’s 91st Academy Awards. Congratulations to Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon on their first Oscar win. This is the first Oscar nomination Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon. Watch Elizabeth Chai Vasarhelyi, Jimmy Chin, and Shannon Dillon accept the […]

Merrell Is On The Hunt

Your Dog could be the First Merrell Dog Ambassador! Voting begins at 12:00 a.m. February 22 Ends 11:59 p.m. March 16 The Top 10 photos with the most votes by March 16 at 11:59 PM will be grand prize finalists. The Merrell Team will choose one grand prize winner from the Top 10 photos to win the prizes […]