LifeStraw Saves Lives … Hikers Rescued After Being Lost in San Gabriel Mountains
Two hikers missing for five days around Mount Baldy and Cucamonga Peak in California’s San Gabriel Mountains were found alive after rescuers tracked their footprints to their camp Wednesday. A search-and-rescue helicopter spotted the pair at a campfire and lifted them to safety having been missing for five days. Eric Desplinter, 33, of Chino Hills […]
Unleash Chaos On The Dance Floor
Under Armour Honors Historic Three Schools to Reach NCAA Final Four with Curry 6 Kicks Cinderella infamously wore glass slippers to the grand ball, as the story goes. Thankfully for Texas Tech, Auburn and Notre Dame, they have Under Armour and Stephen Curry outfitting their teams for the big dances this weekend in Minneapolis and […]
Varsity Brands Teaming Up With Kevin Atlas, First Person With One Hand To Earn A Division I Basketball Scholarship On ‘Believe In You Challenge’
Atlas, 28, to visit 300 plus schools as part of nationwide tour inspiring young people to support one another, challenging them to attend school events they never have before. Varsity Brands, the market leader in sport, spirit, and achievement, has partnered with inspirational athlete Kevin Atlas (Laue) – the first person with one arm to […]
Experimental PUMA BioEvolution Shoe Uniquely Adapts To The Body
Puma today presented an experimental sports shoe as part of its BioEvolution project, which uses biologically active materials to uniquely adapt to the wearer’s foot. The shoe, which is the first result of a collaboration with research organization Fraunhofer Institute, will be presented at the “Materials Village” exhibition held by Material ConneXion Italia at Milano […]
Selkirk Sport Driving Pickleball to New Heights Announces $300,000 Available In 2019 Professional Pickleball Player Incentive Prize Pool
Pickleball’s growth prompt’s 50-percent incentive pool increase from 2018; $77,400 on the line at U.S. Open April 27- May 4; Tyson McGuffin, the No.1 ranked pickleball player in the world headlines team Selkirk. Selkirk Sport, the leading Pickleball paddle and accessories brand is taking professional pickleball to new heights, as the Company announced $300,000 will […]
Drew Brees Addresses Notorious NFC Championship Call In New UNTUCKit Ad
Today, UNTUCKit, one of the fastest growing retail brands in North America, is releasing their first-ever advertisement starring New Orleans Saints’ quarterback Drew Brees. In the ad, Brees, an investor and brand ambassador for UNTUCKit calls out the blown call from the end of this past season’s NFC Championship Game. Passing by someone wearing an UNTUCKit shirt, Brees […]
Reebok Global Campaign #SportTheUnexpected
Melanie Boulden, pictured left, joined Reebok in April 2018 as Global Head of Marketing and Brand Management to “help reignite Reebok’s connection to fitness but also open the aperture to reignite Reebok’s connection to pop culture, fashion, and entertainment.” This is why, in the future, a lot of the initiatives we will see from Reebok […]
Farm to Feet Keeps it Wild with The Conservation Alliance
20 percent of limited-edition 30th Anniversary sock sales to go to the organization
CEP Compression Launches New Commuter Sock For People On The Go
Latest graduated compression sock available through Fleet Feet and the CEP online store CEP Compression, a world leader in performance compression socks and sportswear, today announced the launch of its new commuter sock with targeted, graduated compression designed to support wearers while they’re on the go or at work. The new sock retails exclusively […]
New “Red Bull Raid” Competition Coming to Squaw Valley’s Silverado Area on April 13
First of its kind splitboarding and ski touring event will test the speed and skill of men and women, both uphill and downhill
The Nook Brings Women Together To Ignite Dreams And Inspire Others
A New Community For Ambition, Support And Empowerment To Thrive The brainchild of two entrepreneurial and driven women, The Nook Online is a new ‘base camp’ and community platform for women in business, with the added bonus of a spectacular outdoors location and accessible network. Having launched in January, 2019, The Nook Online is an […]
The North Face Drops Black Series Spring/Summer 2019 Collection
Collection includes Four New Capsules of Outdoor-Inspired Pieces, Highlighted By Kazuki Capsule Today, The North Face dropped the launch of its spring/summer 2019 Black Series collection. Previously only available to consumers in Asia and select regions across the globe, Black Series balances utility with premium styling to deliver high-quality, outdoor-inspired pieces for the city explorer. […]
Croakies Launches Year Two of “Not Your Everyday Adventure” Contest with a Chance to Win All-Expenses Paid VIP GoPro Mountain Games Experience for Two
Croakies, original manufacturer of industry-leading outdoor retention products and outfitter of “Life’s Everyday Adventures” since 1977, announces the return of the widely successful Not Your Everyday Adventure contest, sending one lucky winner and a guest on an all-expenses-paid VIP experience to join Croakies at the 2019 GoPro Mountain Games (June 6-9 in Vail, Colo.). Croakies’ […]
Bridgedale Launches “Screens Down, Socks Up” Campaign to Swap Screen Time for Outdoor Recreation
Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, is encouraging everyone to enhance their health and wellbeing by launching the ‘Screens Down, Socks Up’ campaign. The movement aims to encourage consumers to seize the opportunity to replace some of the time spent looking at what others are doing, to spending […]
Reaching New Heights In Chicago
The North Face announces its third public climbing boulder at Palmisano Park in Chicago’s Southwest side as a part of its Walls Are Meant for Climbing initiative. Last week, in partnership with The Trust For Public Land, TNF began to build a free, public climbing boulder in Palmisano Park on Chicago’s Southwest Side. The boulder […]
