SGB Today Footwear

Nike Extends Agreement with University of Cincinnati

Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats.

Castore to Sponsor Hendrick Motorsports in Apparel Deal

Castore has become the official performance sportswear and at-track teamwear provider of Hendrick Motorsports, marketing the U.K.-based sportswear brand’s first NASCAR partnership in the U.S. market.

Hibbett Inc. and Nike Launch 2023 Sole School Program

Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.

New Balance to Sponsor Australian Open

New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.

Baffin Drops Platform Boot Series

Baffin introduced a new women’s winter boot collection called the Wedge, which merges fashion with function. It includes two platform styles, the Geneva and Tornio. 

Kahtoola updates Low Profile Nanospikes

“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.