SGB Today Footwear
Goruck Becomes CrossFit Games Official Footwear and Apparel Partner
Goruck, based in Jacksonville, FL, replaced Nobull as the official apparel and footwear provider of CrossFit and the CrossFit Games.
Puma to Release Puma Fit Collection on January 1
Puma Fit collection, rooted in sport, combines technology and innovation with dynamic design principles for all workouts. Completing the collection is the redesigned PwrFrame TR3 training shoe.
Jordan Brand To Release Jayson Tatum Second Signature Shoe
“This second shoe represents evolution and how much I’ve grown as a player. I’m always building on my skills so I can be better than who I was yesterday. I hope consumers appreciate how much we put into this one.” —Jayson Tatum
Nikola Jokić Inks Signature Shoe Deal with 361° Footwear Brand
Jokić will debut his first signature performance basketball shoe with 361° shortly. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball shoe from 361°.
UCM Athletics Extends Apparel Contract with BSN/Nike
The University of Central Missouri Board of Governors approved a five-year contract extension with BSN and Nike to provide apparel for the University’s Athletic department.
Association of Golf Merchandisers Honors Top 100 Golf Shops
The Association of Golf Merchandisers (AGM) announced the 2024 AGM Platinum Awards winners, recognizing the Top 100 golf shops.
Nike Extends Agreement with University of Cincinnati
Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats.
Castore to Sponsor Hendrick Motorsports in Apparel Deal
Castore has become the official performance sportswear and at-track teamwear provider of Hendrick Motorsports, marketing the U.K.-based sportswear brand’s first NASCAR partnership in the U.S. market.
Hibbett Inc. and Nike Launch 2023 Sole School Program
Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.
Aetrex To Roll Out Personalized Footwear Recommendation Platform for 2024
The FitStarter program provides in-store shoppers with personalized fit recommendations.
Baffin Adds Glacier Collection to Canadian Boot Factory
Baffin extended its Made-in-Canada offerings with four boot styles for men and women. Its Glacier collection styles Mountain and Cambrian (men’s) and Maple Leaf and Cambrian (women’s).
Dick’s Partners with Notre Dame Athletics
Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
JD Sports and Finish Line Introduce Same-Day Delivery
JD Sports and its sister retailer, Finish Line, announced plans to launch same-day delivery across its more than 500 stores in the U.S.
New Balance to Sponsor Australian Open
New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.
Nike and BSN Sports partner with The Frontier Conference
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
