SGB Today Footwear
Puma Hoops and Lamelo Ball Accelerate the Game with Porsche Collab
In collaboration with Porsche, Puma Hoops and LaMelo Ball will release the Puma x Porsche Collection on February 17 fusing basketball with auto excellence.
Original Converse Weapon Returns
At the helm of the revived Converse Weapon is Shai Gilgeous-Alexander, the All-NBA first-team point guard and two-time All-Star who stars in the remake of the original 1986 “Choose Your Weapon” campaign.
Puma releases the Spirex, a technical street-style sneaker
Puma’s street-style Spirex distills iconic footwear designs from the brand’s archive.
Adidas x Patrick Mahomes Drop the Mahomes 2 Collection
“Mahomes 2 has been years in the making and is the result of unparalleled collaboration between Mahomes and our industry-leading designers to create a premium, unique collection.” —Chris Murphy, Senior Vice President, Brand Marketing, Adidas
Aetrex FW24 Line Builds off Ballet Shoe Momentum
“Customers love the glove-like fit of the upper and the cushioned feel underfoot of this shoe, so it was a natural next step to extend this construction into other wearable, on-trend styles.” —Amy Egelja, VP Footwear Design, Aetrex
Alfa Romeo x Greats Drop Ltd-Edition Sneaker Ahead of the Big Game
Alfa Romeo teams up with luxury sneaker brand Greats, launching a limited-edition Alfa Romeo-branded sport sneaker ahead of the Super Bowl weekend in Las Vegas.
FedEx delivers the Vince Lombardi Trophy to Las Vegas ahead of Super Bowl LVIII
Fans in the Las Vegas area can view the trophy up close at the Super Bowl Experience Presented by Toyota through February 10 at the Mandalay Bay Convention Center.
Adidas x Bape To Drop Latest 30th Anniversary Stan Smith Sneakers
The latest drop, on February 10, from the 30th anniversary Bape Stan Smith collection brings the Japanese streetwear brand’s signature ABC Camo to the fore.
Agassi, Graf, McEnroe, and Sharapova compete for $1M Purse in Pickleball Slam 2
In the main event, Andrew Agassi and Steffi Graf defeated John McEnroe and Maria Sharapova.
Adidas x Song for the Mute Drop Third Collaboration
Adidas Originals’ third collaboration with Song for the Mute includes footwear and apparel fusing nostalgia with a contemporary vibe.
Cordura Eco Fabrics Compliment G-Shock Watch Series
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
Altra Expands Timp Family of Trail Shoes
The Timp collection gives runners and hikers more control with improved stability and flexibility for going through rough terrain.
Ronnie Fieg for Diemme Cornaro
Ronnie Fieg, owner-operator of Kith, renewed his partnership with Diemme, to update the Cornaro in Kith’s Winter 2023 Palette.
Converse and Turnstile Drop Chuck 70 and One Star Pro
For the first time, Baltimore-based band Turnstile applies its style and passion for skateboarding into a two-sneaker, limited-edition capsule featuring a Converse Chuck 70 and One Star Pro.
Feel the Course in Asics Gel-Kayano Ace 2
Designed to bring lightweight comfort to the golf course, the Asics Gel-Kayano Ace 2 builds on the brand’s running shoes, giving golfers performance footwear while on the course.
