A4 is now making all of its “most popular” apparel, and the “vast majority” of its line, with recycled polyester.

Mark Mertens, president and owner of A4, said, “It is a radical move. A4 is going all out by revamping nearly its entire line to be made with recycled polyester. True to form, A4 does not see this as an opportunity to raise prices. Indeed, it gives us the chance to offer our customers a unique selling proposition and added value. This is the A4 way. It is something we have been working toward for a while now.”

Recycled water bottles are used to create the polyester yarn. “Diverting these to be used in performance apparel not only reduces waste but does so in a way customers can support without sacrificing financially,” the company said in a release.

“We are committed to continually investing in our customers’ business by giving them the highest quality apparel at the best prices on the market in a sustainable manner. This is a win for us, our customers, and the environment,” said Mertens.

Image courtesy A4