REI’s Sally Jewell Joins NPCA Board of Trustees

Sally Jewell, chief operating officer of Recreational Equipment, Inc., has been elected to the board of trustees of the National Parks Conservation Association. The board is the governing body for the non-partisan park watchdog organization. Jewell's

Outdoor Research Partners with JAM Media

Outdoor Research has partnered with Julie McFadden of JAM Media to enhance PR efforts. Julie McFadden has worked in marketing for the past 14 years, including much success in the outdoor industry.. She has been working with Exped since 2001, which Outdoor

Hayes Brothers Snowboards Hires Schorr as N.E. Rep

Hayes Brothers Snowboards has hired veteran industry sales rep, Jeff Schorr. Jeff will handle sales throughout the northeast, along with taking on some sales manager duties. Founder Steve Hayes said, “Hayes Brothers has made solid inroads without any sal

Chaos Launches new Logo for Show Season…

CHAOS–Threads for Heads has launched a newly revised logo for the SIA and Outdoor Retailer shows. Chaos and its sister Brand Moon Shadow have projected a sales increase of 50% this year. Chaos says that these two brands have accomplished this target for

Snyder Promoted to Product Manager at Thule

Two years ago, Darren Snyder handed in his apron and spoke wrenches for a chance to climb behind the wheel of a Thule Envoy van and crisscross the Western states to visit Thule retailers, consumer events, and support Thule reps. After shaking hands with

Nike Golf Taps Industry Vet to Run U.S…

Nike has tapped Cindy Davis, senior vice president of The Golf Channel, as general manager for Nike Golf in the U.S. Davis, who was previously president and CEO of Arnold Palmer Golf Company, replaces David Pillsbury, who left Nike in August to become CO

SIA and USSA Ink Deal to Promote SnowSports

SnowSports Industries America and the United States Ski and Snowboard Association are partnering to bring the world of snow sports directly to physical education professionals, coaches and athletic directors in schools throughout the United States. Levera

CenterStone Technologies Adds Helly Hansen to Client List

CenterStone Technologies, Inc., an internationally recognized leader in sales order management solutions, has added Helly Hansen to its client list of premium brands. Headquartered in Norway, in the town of Moss, Helly Hansen manufactures technical outerw

Mossimo Hires CPA as CFO

Mossimo announced the hiring of Vicken Festekjian to the position of Chief Financial Officer. Mr. Festekjian joins Mossimo from the accounting firm of Moss Adams LLP. During his tenure at Moss Adams, Mr. Festekjian served in various positions, most recent

Lotto Hires New Marketing and Communications Director

The Lotto Sport Italia Marketing & Communication Office has hired a new Director. Edoardo Artaldi, the former director has decided to take a step in a new professional direction. His role has been recently filled by Alberto Landi, now Italian Sports brand

Jetboil Receives International Media Awards

Jetboil Inc. is winning more recognition and awards from top national media outlets. This week, Jetboil receives high honors from gear and technology experts at Outside, Men's Journal, Popular Science, and TIME magazines. The kudos follows endorsemen