CHAOS–Threads for Heads has launched a newly revised logo for the SIA and Outdoor Retailer shows. Chaos and its sister Brand Moon Shadow have projected a sales increase of 50% this year. Chaos says that these two brands have accomplished this target for the past eight years.

Gary Supple explains the need for change, ³With the enormous growth we have experienced since our Steamboat offices opened we realize for long term growth we wanted to make sure we had an image that would make a lasting impression for decades. We refined the swirl while keeping its image of movement and energy.² The redesigned logo is a strong compliment to the upcoming events this year.

There are large plans for the CHAOS brand this winter. To name just a few, CHAOS will be participating in the following sponsorship programs: renewal with Snocountry Mountain Snow Reports, worldwide snow conditions and radio programming with ancillary events for the 5th year, Chaos is positioned to be the official Mountain Dew Vertical Challenge staff beanie and co-branded hat for all events this winter, also sponsoring this winter the Snow Board Outreach Society (SOS) events, On snow demos, emerging athletes and the Windell¹s Snowboard Camp official threads for heads sponsor, and trade advertising. ³This new logo promises to be every where this year-new banners, T-shirts, promotional items, hang tags and corporate identity and the like. We believe this new logo will catapult our consistency and send a clear message of our involvement in the snow and outdoor markets,² notes Dominic Chenelia sales and marketing director. Both Supple and Chenelia agree it is more than selling hats they wish to be an active part of their industries.

Along with the new logo, a New website will be announced in December and there promises to be a sharp New booth for the Snow Industries show (SIA)#D-419 in Vegas this January 2005 and the OR show #2633.