Outdoor Research has partnered with Julie McFadden of JAM Media to enhance PR efforts. Julie McFadden has worked in marketing for the past 14 years, including much success in the outdoor industry.. She has been working with Exped since 2001, which Outdoor Research will be distributing beginning January 1, 2005.

“We are excited to have Julie as part of our PR reach for 2005, especially since bringing Exped on. It allows us an important extra reach to media outlets,” says Todd Walton, Public Relations Coordinator at Outdoor Research. “In working with Julie to coordinate the transition of bringing Exped in, I think this is a great match and Im looking forward to having Julie involved. She has the industry experience and success that will continue OR’s increased exposure.”