New Balance announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage…
Tag: Supplier
Under Armour to Sponsor University of Cincinnati
The University of Cincinnati department of athletics announced a long-term partnership with Under Armour…
Pioneer International Names O’Keefe as VP of Sales
Pioneer International, which develops and supplies sporting goods under various brand names and licenses, has announced that James O’Keeffe will be joining the company as their vice president of sales…
SealSkinz Gets New Key Account Manager for US
SealSkinz has named Danny Andres key account manager for the United States…
VF Corp. Appoints Scott Roe as CFO
VF Corp.'s board elected Scott A. Roe to the role of vice president and chief financial officer of the company, effective April 1, according to a filing with the Securities & Exchange Commission. He replaces Robert K. Shearer, who is retiring…
Yuba to Launch Currie Technologies Powered E-bike
Yuba Bicycles will launch an electric cargo bike at the Sea Otter Classic that is powered by a drive system from fellow California company Currie Technologies…
Locally.com Gaining Scale
Locally.com disclosed several metrics last week that indicate the startup is rapidly gaining traction in its quest to help retailers get their bricks-and-mortar inventory in front of online shoppers…
Yue Yuen’s Helps Striking Employees Push for Changes to Vietnamese Pension Law
A strike by 80,000 footwear workers in Vietnam ended April 2 after their employer called on the government to consider their demands that it not implement a new law making it harder for them to cash out their pensions when leaving a company…
Hockey Helmets Rank Low In Reducing Concussion Risk
In its first release of a five-star ratings system for hockey helmets, Virginia Tech only found one of 32 helmets it tested to be “good” and six to be “adequate” in preventing concussions. The rest were rated poor or weren’t
Leonard Green Exploring Stake in Bass Pro Shops
Leonard Green & Partners, the Los Angeles buyout firm which already owns Sports Authority Inc., is in advanced talks to acquire a minority stake in Bass Pro Shops, sources told The Wall Street Journal…
Decathlon Reports Strongest Growth in a Decade
French sporting goods retailer Decathlon reported price cuts, a broader selection and omnichannel initiatives helped it post its second highest sales growth in a decade in 2014…
Mizuno’s Launches “Every Mile Changes You” Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, “Every Mile Changes You.” A continuation of last year's “What if Everybody Ran” campaign, two initiatives will official
RECALL: 8,300 Specialized Aerobars
Specialized Bicycle Components Inc. is recalling about 8,300 aerobars because the bolt used to affix them to the bicycle can loosen, posing a fall hazard to the rider…
Yakima Unveils New Go-to-market Strategy for 2015
Yakima Products Inc. announced a new go-to-market strategy for 2015 that includes a major brand and product showcase event, a revised approach to trade show activation and increased regional presentations and local initiatives…
Conservation Alliance Distributes $800,000 in Grants
The Conservation Alliance plans to contribute a record $1.65 million this year, including $800,000 in grants it just distributed to 24 organizations working to protect wild places throughout North America…
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