Pioneer International, which develops and supplies sporting goods under various brand names and licenses, has announced that James O’Keeffe will be joining the company as their vice president of sales.

In addition to developing products and accessories for the private label market, Pioneer offers
products under the Pioneer Sports Orthotics, Reflex Goals and Trainers,
Outdoor Games and Sportcraft brands.

O'Keefe joins the company as its expands rapidly into the Team Sports, Outdoor/Indoor Games, and Sports Medicine segments and brings with him an extensive background in the sporting goods industry. He has championed the growth of many well-known brands while working for Sportcraft, Eastpoint Sports and most recently as the national sales manager for Hedstrom.

“I am excited to join the Pioneer International team and continue to build upon their already well established, existing client base,” O'Keefe said. “I am looking forward to helping to contribute to an innovative team with strong global manufacturing backed assets, that provide a comprehensive suite of products in a dynamic retail environment” 

Scott Cheney, Pioneer International’s President and GM, said, “Jim’s knowledge, experience and strong industry relationships with retailers, combined with a broad spectrum of product knowledge, will allow our company opportunities for growth and expansion in both existing and new categories, as we strive to continue to bring greater value as well as innovation to our customers. I’m confident that Jim will play a key role in providing and implementing high quality solutions and programs for our clients on an international scale.”