The University of Cincinnati department of athletics announced a long-term partnership with Under Armour, naming the global performance brand as the official outfitter for UC’s intercollegiate athletics program starting July 1, 2015.
As part of the multi-year agreement, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and gameday uniforms for each UC’s 19 men’s and women’s varsity athletic teams beginning in the 2015-16 season.
“We are honored to partner with one of the most innovative and respected companies in the world,” UC Director of Athletics Mike Bohn said. “Kevin Plank and his team represent a unequivocal commitment to student-athletes and their energy and vision is incomparable. Under Armour provides a tremendous boost to the entire institution for what we call the #HottestCollegeInAmerica.”
“The University of Cincinnati is a standout addition to the Under Armour roster of NCAA partners, with a sustained legacy of post-season success in both football and basketball, in addition to multiple Olympic sports,” said Adam Peake, Executive Vice President, Global Brand Marketing, Under Armour. “We are excited to offer the most innovative performance gear for the student-athletes, coaching and training staff, and the entire Bearcats fan base for years to come.”
In addition to outfitting the Bearcats, the brand plans to integrate the University into its wide-ranging storytelling efforts, including global marketing campaigns, social media initiatives, in-store promotions and grassroots activations.
“Our talented players, coaches and staff are excited to share this new relationship with our dedicated fans and demonstrate how two hot brands will take the Bearcats to new heights,” Bohn said. “Under Armour has made a significant commitment to UC which will allow us to strive for even more significant achievements. We share a passion to provide our student-athletes with all the cutting edge tools to compete at the highest level.”
This new affiliation further expands Under Armour's leadership in providing proven performance benefits to college athletes on all playing fields. Cincinnati is the brand's fifteenth Division 1 all-school partnership.
