SGB Sportsmans

Sports Authority Hires Advertising Agency

Sports Authority has chosen the advertising agency Kuhl/Swaine as its partner in developing their brand and consumer engagement strategy. Chief Marketing Officer Ron Stoupa, who joined Sports Authority in late January of this year, is leading the effort..

The North Face Explore Fund Awards $500,000 in Grants

North Face announced the final winners of the 2015 Explore Fund $500,000 grants program funding 47 organizations throughout the U.S. The North Face Explore Fund chose projects that use outdoor exploration as the catalyst for positive, personal or societal

Prana Heads to Friedrichshafen

Prana is headed to the OutDoor show in Friedrichshafen, Germany with an enhanced distribution network and new international sales team in place in Europe…

Sunday Afternoons Unveils New Brand Campaign

Sunday Afternoons, which makes adventure and sunprotective headwear, is unveiling a new brand campaign in Spring 2016 aimed to support the company’s significant growth in both global and domestic markets…

New Balance Launches New Global Brand Platform

New Balance debuted a new brand platform – Always in Beta – the brand’s promise “to relentlessly improve, to never stop pushing and to always strive for more.” At the same time, the brand highlights its focus on inspiring athletes around the world.

Guardian Sports Announces Sponsors

Guardian Sports said HEX Performance, athletic apparel and gear detergents, and The Art of Lax have signed on as sponsors for the 2nd Annual Guardian National Championships…