PolyCase Ammunition LLC named Jens Heider as their new director of international sales. Heider has spent the majority of his career in the firearms industry, with a focus on international sales and training with Smith & Wesson.

Ric Brown, SVP of operations for PolyCase, stated, “Jens is an expert in global business development with deep-rooted experience in cultural, economic and political affairs. He has a proven track record generating new business through strategic negotiations and effective relationships. Jens will be an asset to the fast-growing PolyCase team.”

Jens will be responsible for all international sales and will oversee the sales team. He will negotiate contracts with new distributors and will be tasked with growing the profits of the company abroad.

“I have eagerly joined the team at PolyCase,” said Heider. “Understanding their innovative ammunition and company initiative, I knew I could be an asset to their expanding company. I’m excited to be working with a great brand that has recently emerged in the marketplace. For PolyCase to change ammunition that has been around for hundreds of years, I knew I wanted to be involved with them.”

PolyCase manufactures and sells ammunition under the Inceptor and Ruger brands, and is the manufacturer of the ARX projectile.