Sig Sauer Inc. shared the launch of its new website, sigsauer.com.
The new site was built from the ground up with attention to an improved user experience, expanded product information and a new look that reflects the company’s identity as a complete systems provider.
The site was also reorganized in its design to provide easy navigation.
“This robust new website aligns our digital presence and e-commerce platform with the high quality of our products and our brand,” said Tom Taylor, chief marketing officer and executive vice president, Commercial Sales. “It provides all of our users a place to go to learn about our complete systems offerings and to shop for all of the products sold by Sig Sauer. The site will provide us with a dynamic foundation to continue to showcase our extensive product offerings and be a place where we can connect and interact with our consumers.”
The new website is part of the continuing strategy to position Sig Sauer as a world-class brand.