Sig Sauer Inc. shared the launch of its new website,

The new site was built from the ground up with attention to an improved user experience, expanded product information and a new look that reflects the company’s identity as a complete systems provider.

The site was also reorganized in its design to provide easy navigation.

“This robust new website aligns our digital presence and e-commerce platform with the high quality of our products and our brand,” said Tom Taylor, chief marketing officer and executive vice president, Commercial Sales. “It provides all of our users a place to go to learn about our complete systems offerings and to shop for all of the products sold by Sig Sauer. The site will provide us with a dynamic foundation to continue to showcase our extensive product offerings and be a place where we can connect and interact with our consumers.”

The new website is part of the continuing strategy to position Sig Sauer as a world-class brand.