By Eric Smith
Although Sportsman Warehouse Holdings Inc.’s fourth quarter net income was “impacted by an elevated promotional backdrop and a tax-reform-driven investment in our associates,” the company is poised to gain market share in firearms as its competitors scale back in that category, CEO Jon Barker told analysts on Wednesday evening’s earnings call.
“… Various decisions made by our competitors with respect to firearms and their ongoing operations within the firearms industry … (are) having an impact on our business,” Barker said on the call, which marked roughly the one-year anniversary of his tenure as CEO.
Some of those decisions include:
- Dick’s Sporting Goods announced it would stop selling assault-style weapons and high-capacity magazines following the tragedy in Parkland, FL, and the company also stopped selling guns to anyone younger than 21. Dick’s CEO Ed Stack even penned an op-ed in the Washington Post that stated, in part, “It is clear we have a problem with the gun laws in this country. They are not squarely focused on keeping all of us safe–especially our children.”
- Walmart also said the company would no longer sell guns or ammunition to anyone under 21 years of age. The discount giant also said the company would no longer sell items resembling assault-style rifles, including toys and air guns.
- Kroger, the nation’s largest grocery chain, said the company will stop selling guns and ammunition to customers who are younger than 21 years old. Kroger sells guns at 43 of the company’s 133 Fred Meyer locations in Alaska, Idaho, Oregon and Washington.
- Specialty outdoor retailers REI and Canada’s MEC (Mountain Equipment Co-op) said last month the company has suspended orders from Vista Outdoor due to the company’s manufacture of semi-automatic rifles. Vista Outdoor’s brands in the outdoor and cycling space include Bell, Blackburn, Bollé, Bushnell, CamelBak, Camp Chef, Giro and Jimmy Styks.
Sportsman’s Warehouse saw Q4 revenue increase 9.8 percent to $243.2 million compared to the fourth quarter of fiscal year 2016. Same-store sales decreased by 4.5 percent, or 5.2 percent, excluding e-commerce, over the same period.
But “firearm units on a same-store sales basis were up 3.2 percent as we continue to gain market share in the states where we serve,” Barker said. “Firearm revenue declined 2.5 percent on a same-store sales basis for the fourth quarter, a continued sequential improvement from the second and third quarters, as we have now anniversaried the significant runoffs of 2016.”
The results come as firearms sales are down nationwide, the result of what many analysts are now calling the “Trump Slump.” The election of Donald Trump hurt sales because many gun owners don’t feel as though their second amendment rights are in jeopardy, which–in their view–they might have been had Hillary Clinton won the White House in 2016.
The slump is more of a market correction, according to Brian Rafn, a gun industry analyst with Morgan-Dempsey Capital Management, LLC, who pointed out that the surge of gun sales during Barack Obama’s presidency was bound to “come back down to earth.”
“From 1945 to about 9/11 (2001), the gun industry was a 3-million-to-6-million-unit-per-year business in the United States,” Rafn told SGB Executive earlier this week. “We went from a 3-million-to-6-million-unit-per-year business to 16, 17, 18 million units per year. It was triple the post-World War II high. We have an absolute motherlode of guns. … You’re seeing some rationalization in supply.”
Today’s countervailing winds–a rationalization of gun supply while competitors are de-emphasizing firearms sales–place Sportsman’s Warehouse in a strong market position.
“We’re currently evaluating whether this is a pull-forward demand or if it’s an increase in market share,” Barker said. “So we have been cautious with respect to our full-year guidance, but our first quarter guidance is based upon what we’ve seen thus far, and it primarily has been led by firearms, but it is also lifting the rest of the business and we’re seeing good results in other categories as well as more and more people coming into the stores and shopping us online.”
Other factors are at play as firearms manufacturer are feeling the effects of a slowdown in firearms sales along with negative news such as gun violence and nationwide demonstrations calling for increased gun control. Recent examples of manufacturer woes include:
- Remington Outdoor Co. Inc. filed for bankruptcy protection March 25 in Delaware to execute a debt restructuring deal. Under the plan of reorganization, Remington will be provided with access of up to $338 million in debtor-in-possession financing, $193 million more than originally specified in the RSA, as it proceeds through the financial restructuring process.
- American Outdoor Brands Corp., the parent of Smith & Wesson, M&P and Thompson/Center Arms, again reduced its guidance for the year due to ongoing challenges in firearms. The revision came while the company reported poor third-quarter results that generally came in line with guidance. The company now expects sales in the range of $650 million and $675 million for its fiscal year ending April 30, 2018, GAAP EPS between 33 cents and 43 cents a share and non-GAAP EPS between 57 and 67 cents a share.
The Remington bankruptcy came up in the earnings call, with one analyst asking Barker if the manufacturer’s financial problems would impact Sportsman’s Warehouse from an inventory standpoint.
“We been in discussion with to make sure [if] there’s any breaks in the supply chain, they’re more than filled,” Barker said. “And we’ve had a very positive and encouraging conversation so far regarding that.”
Even if the headwinds prevail, Sportsman’s Warehouse isn’t daunted. Barker said the company expects “more stable performance in firearms, as we believe the industry is establishing a baseline after a few years of volatility.”
The company is also bullish on its burgeoning e-commerce presence. During 2017 it grew revenue driven from the website by 81 percent over fiscal year 2016.
“On the e-commerce side, we know, we can do a far better job bringing to life our unique in-store retail experience when customers engage with our brand online regardless of their location or device used. This is our focus as we develop a more engaging and easy-to-use front-end experience,” Barker said.
“Customer feedback is confirmed thus in 2017 and we are utilizing these learnings in our go-forward plans for 2018 and beyond. As such, we will continue to make prudent investment in our e-commerce systems and infrastructure in 2018 to support our omnichannel strategy.”
For the first quarter of fiscal year 2018, Sportsmans’ Warehouse expects net sales to be in the range of $173 million to $180 million based on a same-store sales increase in the range of 2 percent to 6 percent compared to the corresponding period of fiscal year 2017. Adjusted net income is expected to be in the range of ($3.6) million to ($4.6) million, with adjusted diluted earnings per share of ($0.08) to ($0.11) on a weighted average of approximately 42.8 million estimated common shares outstanding, when adjusted for the one-time expense incurred in connection with the announcement of the retirement of the company’s former CEO, John Schaefer, in the first quarter of fiscal 2018.
For fiscal year 2018, net sales are expected to be in the range of $830 million to $860 million based on same-store sales in the range of 1 percent to 2 percent compared to fiscal year 2017. Adjusted net income is expected to be in the range of $22.2 million to $27.3 million, with adjusted earnings per diluted share of $0.52 to $0.64 on a weighted average of approximately 43 million estimated common shares outstanding, when adjusted for the one-time expense incurred in connection with Schaefer’s retirement.
Photo courtesy Sportsman’s Warehouse