Author: Eric Smith

Hydro Flask’s Eastward Expansion Rolls On

Hydro Flask’s Eastward Expansion Rolls On

A year and a half ago, Helen of Troy Ltd. committed to growing Hydro Flask sales in the Eastern U.S., a goal centered on both amplifying the brand’s message and expanding its distribution across the region. Those efforts are paying off for Hydro Flask and its El Paso, TX-based parent company, both of which have been focused for the past six or so quarters on raising the brand’s awareness and increasing market share in the East. (Read More)

September M&A Roundup: Spy Optic, Bollé, Dick’s, Sportsman’s And More

September M&A Roundup: Spy Optic, Bollé, Dick’s, Sportsman’s And More

September was another busy month for M&A in the active lifestyle space. Notable transactions occurred in outdoor eyewear (Bollé Brands acquired Spy Optic), sporting goods retail (Sportsman’s Warehouse acquired eight Field & Stream stores from Dick’s) and recreational vehicle manufacturing (Winnebago acquired Newmar). SGB digs into the important details of each deal. (Read More)

The Ongoing Evolution Of VF Corp.

The Ongoing Evolution Of VF Corp.

VF Corp. hosted its 2019 Investor Day Wednesday in Beaver Creek, CO, a couple of hours up I-70 from the company’s new hometown of Denver. There, VF’s chairman, president and CEO, Steve Rendle, outlined for analysts and investors the changes completed and the changes yet to come in VF’s ongoing evolution. (Read More)

Nike CEO: Product And Business Innovation Driving Growth

Nike CEO: Product And Business Innovation Driving Growth

On Nike Inc.’s first-quarter earnings call with analysts, CEO Mark Parker doubled down on the company’s commitment to innovation that he had outlined for investors just a week ago. The self-described “product geek” spent much of the call explaining how innovation should be credited for the company’s outstanding earnings report and also how it will drive the company’s success moving forward. (Read More)

What’s On Tap For VF Corp.’s Investor Day?

What’s On Tap For VF Corp.’s Investor Day?

This month last year at its Investor Day, VF Corp. announced an ambitious sales goal for Vans, one of the “big three” brands in its expansive portfolio along with The North Face and Timberland. What’s in store for the 2019 event, taking place Wednesday in Beaver Creek, CO? SGB looks at how VF has made good on the 2018 Vans announcement and also checks in with analysts on what could happen this time around. (Read More)

Specialized-Owned Bottle Brand Purist Hits Stride With Cindy Feinauer At Helm

Specialized-Owned Bottle Brand Purist Hits Stride With Cindy Feinauer At Helm

Cindy Feinauer, general manager of the stainless steel bottle brand Purist and custom business leader at Specialized Bicycle Components, spoke with SGB Executive recently about Purist’s progress since launching last year. Although the brand is seeing triple-digit growth over 2018, revenue is only one way the company and Feinauer measure success. (Read More)

New Era Begins For Camber Outdoors

New Era Begins For Camber Outdoors

Camber Outdoors has a new executive director. Emily Newman was tapped to lead the nonprofit after the interim ED, Diana Seung, left to join Jack Wolfskin. With a tumultuous start to 2019 in the rear-view mirror yet still cognizant of past missteps, Camber believes it found the right person to lead the organization into this next chapter. Here's what Camber shared about the news—including why a person of color wasn't hired. (Read More)

Jack Wolfskin’s North America Plan Starts To Take Shape

Jack Wolfskin’s North America Plan Starts To Take Shape

As SGB first reported Monday, Diana Seung has been named general manager of Jack Wolfskin’s North America operation, which will be based in Salt Lake City. In this key role for the German-based brand that Callaway Golf Co. bought last year, Seung is charged with spearheading Jack Wolfskin’s lofty ambitions for this market. Here's what she and the company shared about that endeavor. (Read More)

Spy Optic Addition Bolsters Bollé Brands’ Portfolio

Spy Optic Addition Bolsters Bollé Brands’ Portfolio

Less than a year after being sold by Vista Outdoor Inc. to a European private equity firm, Bollé Brands is bolstering its eyewear platform with the acquisition of U.S.-based Spy Optic. Financial terms of the deal were not disclosed, but the addition of the Carlsbad, CA-based eyewear brand gives Bollé a strategic play in the U.S. market and tees up plenty of expansion opportunity for the company. (Read More)

Outdoor Brands Reveal True Cost Of Tariffs

Outdoor Brands Reveal True Cost Of Tariffs

Representatives from outdoor brands NEMO Equipment Inc., VF Corp., Columbia Sportswear Co. and Nester Hosiery spoke Thursday about the wide-ranging impact that tariffs are having on their companies. The cost of the trade war, they said, extends far beyond a dollar amount and is taking a toll on hiring, expansion and, perhaps most worrisome, product innovation. (Read More)

Why Some Brands Are Sacrificing Sales During Global Climate Strike

Why Some Brands Are Sacrificing Sales During Global Climate Strike

Two of the biggest names in the active lifestyle industry will close their doors and their cash registers on September 20 to participate in the Global Climate Strike. Burton and Patagonia in recent weeks announced they won’t open their retail stores, process online sales or otherwise engage in day-to-day business practices next Friday so company employees can join one of the events happening worldwide. Here's why they're putting purpose over profit. (Read More)

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