Pro Football Hall Of Fame Awards Naming Rights For Village
Johnson Controls will become the “Official Smart City Partner” of Hall of Fame Village, which includes venues such as a virtual reality Hall of Fame Experience.
Sprayground Taps Steelers’ Antonio Brown
Sprayground Founder and Creative Director David Ben-David is lauching a new high-end bag line “DBD,” created in collaboration with Pittsburgh Steelers Wide Receiver Antonio Brown — aka the number one fantasy pick of the season.
Anta Enters American Sneaker Biz With Klay Thompson Signature Shoes
Anta America began its venture into the U.S. sneaker business with the release of Klay Thompson’s signature footwear line — the KT2 “Players Edition.”
Tracksmith Releases ‘Back To The Starting Line’ Video
Tracksmith, a running apparel brand that taps vintage track and field design inspiration, released a short video honoring the unique origin story of two runners.
Dick’s Joins Sports Matter Green Shoelace Movement
The sporting goods retailer will donate $2 from every shoelace sale to its foundation’s Sports Matter program, which is dedicated to helping save underfunded youth sports programs.
Pearl Izumi Opens 2017 ‘Ambador’ Applications
The Ambador name is derived from an excerpt of the Pearl Izumi Pact, where athletes pledge to “Take the a– out of ambassador.”
G-Form Adds Women’s Soccer Star To Ambassador Group
G-Form welcomed Tinja-Riikka Korpela of FC Bayern Munich and the Finnish National Team as its newest soccer brand ambassador.
Gold’s Gym Egypt Teams With DNAFit On Genetics Insights For Members
Through this partnership, people will be able to receive a personalized report explaining to them details such as their response to power or endurance exercise, food sensitivities and recovery time.
Aqua Sphere UK To Drop Biggest Marketing Campaign To-Date
The #TrueSwimmer campaign will target the everyman and everywoman who just love to swim.
Hibbett Cuts Guidance On Weather Concerns
Due largely to accelerated markdown on cold-weather merchandise, third-quarter earnings came in short of Wall Street estimates and EPS guidance was lowered for the year.
Foot Locker Rides Strength In Lifestyle
The sneaker specialist sees a growing momentum for lifestyle running and casual footwear offerings, as well as a resurgence in popularity for Adidas and Puma.
Schoeller Launches Redesigned Website
The website highlights the Swiss textile company’s range of groups and technologies, current customers, sustainability practices and history.
Aisle Talk, Week Of November 14
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of November 14
The leading figures from this week’s news in the active lifestyle space.
Hibbett Sports Lowers Guidance On Apparel Weakness
Sales softened in September and October as apparel sales became more challenging, principally in its colder-weather categories.
