Can Nike Break The Two-Hour Marathon?
Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon.
TYR Sport Named Official Supplier Of British Swimming
In a contract that begins January 1, 2017, TYR Sport will be the official product supplier of all aquatic disciplines within the British Swimming Federation.
24 Hour Fitness Opens In Antioch, CA
The new, 38,000-square-foot club features a modern design and open-floor plan.
PVH Corp. Signs UN Global Compact And CEO Water Mandate
PVH Corp. has expanded its engagement with the United Nations by signing onto the UN Global Compact, joining more than 9,000 corporate members in recognizing business’s ability to lead change on the global sustainable development agenda, with a focus on the apparel industry
The Fear Of Returning To Snow
Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
Adidas Makes First 3D Shoe Available For Purchase
The 3D Runner will be available for $333 via Adidas Confirmed in New York with sign ups starting today.
SFIA Re-Elects Life Fitness President As Chairman
Chris Clawson, president; Life Fitness, was re-elected as the Sports & Fitness Industry Association (SFIA) chairman of the board for a consecutive term.
Lululemon Athletica Appoints EVP, Retail, Americas
Lululemon Athletica Inc. promoted Celeste Burgoyne to evecutive vice president, retail, Americas, effective immediately Burgoyne has been with Lululemon since 2006.
Bauer Hockey Signs Patrik Laine
Bauer Hockey entered into an official partnership with Winnipeg Jets rookie forward Patrik Laine.
Giordana Seals Clothing Partnership With Orica-BikeExchange
Giordana Cycling Apparel signed Orica-BikeExchange to a multi-year agreement to wear Giordana technical apparel.
Aisle Talk, Week Of December 5
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Extends Partnership With Kris Bryant
The 2016 National League MVP will continue to play a leading role in brand marketing campaigns and collaborations on future baseball cleats and accessories.
Academy Sports Signs Advertising Agency
Academy Sports selected Foote, Cone & Belding (FCB) as its agency of record to support its ongoing shift from a regional to national chain.
Michael Jordan Wins Rights To His Chinese Name In Trademark Battle
The Chinese firm had shown “malicious intent” by registering trademarks for Jordan’s Chinese name, the judgement said.
K-Swiss Appoints Global Director Of Tennis
Mike Miringoff joins K-Swiss from Wilson, having spent the past five years living in Shanghai, China as Wilson’s Asia Pacific region commercial manager.
