Powdr, with its portfolio of adventure-lifestyle properties such as Outside Television, Woodward, Human Movement, and nine mountain resorts including Copper, Mt. Bachelor and Killington, has partnered with Backbone Media for corporate-communications efforts. Backbone will mainly consult on communications strategy and execution.

“With its focus on adventure lifestyle and its portfolio of leading brands, Powdr is in the vanguard of the experiential movement,” said Penn Newhard, founder and managing partner, Backbone Media.

“As the top agency in the outdoor industry, Backbone Media is the perfect partner for Powdr,” said Jennifer Rudolph, who oversees corporate communications at Powdr. “Powdr’s ambition is to enable its family of brands to be the best possible versions of themselves, and Backbone’s expertise will help us deliver just that.”

Photo courtesy Woodward, Chad Otterstrom