O’Neill Wetsuits launched CenterStone Technologies’ Vendix platform to support its order management initiatives. The manufacturer of wetsuits for men, women and kids will use the iVendix platform to support their reps’ and customers’ ability to manage all aspects of wholesale ordering.

Peter McAneny, IS Manager, O’Neill Wetsuits, said, “We had long known CenterStone was the leader in B2B e-commerce in our industry. It was that stability, expertise, and proven record that convinced O’Neill that CenterStone was the best fit for us. Also, many of our dealers were already using iVendix with other top brands so adoption for them has been rapid and painless. For our dealers new to iVendix, CenterStone has an excellent support and training group that O’Neill can rely on to handle enrollment and training.”

Added Dave Mathias, CenterStone’s VP of sales and marketing, “We recognize that the landscape is changing and that B2B buyers demand highly personalized interactions. Brands want to transform their wholesale shopping experience to be 24 x 7, share accurate product availability information, move their catalogs from printed to online, and use these B2B interactions to reflect this new reality. We’re excited to be working with O’Neill because they recognize the value that comes from putting their wholesale business online.”