
Electric Signs Surfer Noah Beschen
The San Clemente, CA-based eyewear company formed a partnership with the surfer from the North Shore of Oahu.

CCM Hockey Donates To Brooklyn Youth
CCM Hockey donated more than $30,000 worth of hockey equipment to Madison Square Boys & Girls Club in Brooklyn, N.Y., with the help of New York Islanders Legend Pat LaFontaine and Brooklyn Sports & Entertainment.

Reebok Signs China’s Hottest Grandpa
Wang Deshun, nicknamed “China’s Hottest Grandpa,” has become the latest face of Reebok’s “Be More Human” campaign.

Lululemon’s Q4 Exceeds Revenue Guidance
Lululemon Athletica Inc. reported earnings rose 15.9 percent on a 12 percent revenue gain. Results topped its guidance for sales updated on January 9 while landing in line with earnings guidance.
RYU Apparel Announces Creation Of Advisory Board
RYU Apparel Inc. announced the creation of an Advisory Board, the grant of stock options and shares for services.

Asics Establishes Boston Base
Said Gene McCarthy, president and CEO, Asics America, in an interview with SGB, “Setting up a global hub in Boston allows us to better align with our strategic initiatives and focus on key areas for growth, including our apparel and digital teams.”

Topgolf Adds Former Starbucks COO To Board
Troy Alstead spent 24 years with Starbucks Corporation, where he most recently served as the chief operating officer and led the global operations of the business and its family of brands.

Asics Opening Boston Design Hub
The move punctuates the brand’s overall growth strategy, adds to the brand’s presence in Boston to its already existing global digital hub that opened in Spring 2016 and grows its U.S. presence on both coasts: Irvine, CA and Boston, MA.

Puma Offers Leggings Discounts Following United Airlines Controversy
“We fly in our leggings,” the brand tweeted on Tuesday. “Bring your United ticket to any US PUMA store for 20 percent off leggings. Now until April 9. Stay Fly.”

Nike To Open Moscow Flagship
Nike will open a flagship store in Moscow on Air Max Day, March 26. The store is another one of its recent statement locations that “transform sport retail through digitally connected experiences.” Recent openings have included Nike Soho last year and Nike Miami and the Nike & Jordan Basketball Experience Store in Beijing this year. […]
Zappos President To Leave In June
Steve Hill, president of Zappos, will step down in June, according to Footwear News.

Ultimate Direction Kicks Off 2017 FKT Grant Project
The hydration and wearable gear company launched its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in 2017.

Road Race Finishers Down For Third Straight Year
The 5K distance saw an increase in finishers in 2016, with 8.24 million runners crossing the finish line. However, the 10K, half marathon and “other” distances saw decreases of four percent or greater. The marathon finisher total remained flat.

Riddell Moving Headquarters
Riddell is moving its corporate headquarters to Des Plaines, IL, about half a mile from its current offices in Rosemont.

The North Face Names New Endurance Running Team Members
The North Face added Zach Miller and Andrew Miller to its endurance running team, joining the likes of Rory Bosio, Dean Karnazes and Rob Krar.