Spy launched its revamped website designed to showcase its sunglasses, goggles and eyeglasses. Optimized for mobile phones and tablets, the site provides visitors with detailed product descriptions, stunning visuals, a revamped dealer locator, technical product background and an enhanced look into the science behind its patent-pending Happy Lens.
The website was spearheaded by John Gilson, who recently joined Spy in the role of digital director. Gilson has experience developing and implementing online strategies that leverage an omni-channel approach tying together web, social and retail components. He joins Spy after leading successful digital improvement initiatives for leading active outdoor and technology brands.
In addition to a clean look that matches Spy’s current product direction and updated brand standards, the site’s mobile-first design allows visitors to research Spy product information online, regardless of the device they’re using, before heading into a retail store to try product on before purchase. Other features of the new site include in-depth product descriptions, user review and the ability for visitors ask questions via a community Q&A section and through real-time live messaging.
It also incorporates sections where visitors can discover the latest happenings from Spy athletes, along with the ability to connect with and follow the adventures of Spy’s Happy Human crew of consumer ambassadors.
“The new Spy website creates an awesome product and brand showcase, delivering stoke to the consumer that will carry over during their in-store experiences. Our research shows that while many eyewear shoppers are doing extensive research online, they’re making their final decisions at the brick-and-mortar level,” commented Charlie Ninegar, vice president of sales for Spy. “As many already know, Spy has come down hard on retailers violating our minimum advertised pricing (MAP) guidelines, leveling the playing field for anyone carrying our brand. When you combine that with the website’s updated dealer locator, we’re now offering the best possible way for consumers to learn about Spy brand and make a purchase in a way that suits their personal level of comfort.”
Retailers will also soon be getting their first glimpse into display concepts and POP strategies to increase sell through.
Photo courtesy Spy