Helen of Troy reported sales of Hydro Flask increased 7.6 percent in the first quarter.
Helen of Troy completed the acquisition of Hydro Flask in March 2016.
“We are very pleased with the performance of Hydro Flask, which has exceeded our expectations and further diversified our portfolio,” said Julien Mininberg, CEO of Helen of Troy, on a conference call with analysts.
The Hydro Flask performance was fueled by expanded color assortments, new product introductions, increase shelves and display space, and new distribution gains, including international.
“During the fourth quarter, we offered consumers even more choice launching new Tumblr and Rocks drink were aligned releasing three new colors lemon, siege, raspberry and commence further expansion in Europe, Japan and Canada,” said Mininberg. He also said the brand delivered “strong” operating income.
“We expect further double-digit growth in Hydro Flask in fiscal 2018, as we invest and building the brand and new product innovation,” said Mininberg. Additional efficiency and capability gains are expected this year as the brand is further integrated into Helen of Troy systems.
“Recently syndicated data show that Hydro Flask has gained on its number on share position within the outdoor and sporting goods markets for water bottles,” said Mininberg. “We continue to invest behind broadening Hydro Flask awareness and visibility with outdoor enthusiast as well. In line with these efforts today we announced Hydro Flask is now a sponsor of the World Surf League.”
