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Under Armour Struggles To Revive North America Growth

Under Armour Inc.’s fourth quarter came in better than expected in the fourth quarter due to strong growth internationally and fewer promotions. But sales in North America dropped 6 percent and a return to growth isn’t expected in the region until at least the second quarter. Patrik Frisk, president and COO, “When you’ve lost space on the shelf you got to earn it back and it takes a little bit of time.”

Transformation Efforts Pay Dividends For Amer Sports In 2018

Amer Sports, which is close to completing its mega-merger with China’s Anta Sports, reported a “solid” fourth quarter with slightly lower earnings but improving sales momentum. The gains were led by its Arc’teryx and Peak Performance apparel brands, strong DTC growth, and accelerated growth in China and the U.S.

Amer Sports Delivers 5 Percent Organic Growth In Q4

Amer Sports reported a slight decline in earnings in the fourth quarter. Sales grew 10 percent overall on a currency-neutral basis and 5 percent on an organic basis.  Growth was strongest in Apparel, up 41 percent and D2C, ahead 23 percent. Regionally, revenues increased 16 percent in China and 10 percent in the U.S.

The North Face Partners With American Alpine Club

The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face will give away $50,000 in grant money to climbers as part of the 2019 Live Your Dream Grants.

PHIT America Partners With Zift

Zift partnered with PHIT America to develop a mobile app that encourages physical activity. The app provides screen time parenting tools, as well as insights and resources to families.

American Media Acquires The Adventure Sports Network From TEN: Publishing

American Media, LLC, the publisher of celebrity journalism, health and fitness, and lifestyle brands,  acquired the media assets comprising TEN: Publishing’s Adventure Sports Network (ASN). American Media Active Lifestyle Group will include the 14 adventure and sports brands including Bike, Powder, Surfer, the Transworld titles, and Snowboarder.

Puma Establishes New North American Headquarters

As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.

PHIT America Releases “Power of P.E.” Documentary

PHIT America has launched a 28-minute documentary, “Creating Healthier & Smarter Kids: The Power of P.E.,” detailing the negative side effects of physical inactivity. The video will be distributed to P.E. teachers and other school administrators to help highlight the importance of P.E. programs.