The National Shooting Sports Foundation (NSSF) this year marks the 20th anniversary of its Project ChildSafe program, which has increased awareness of safe firearms handling and storage practices among millions of gun owners, helping to reduce accidental firearms deaths to historic lows.
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Buck Knives To Participate In Made in America Product Showcase At The White House
On Monday, July 15, 2019, Buck Knives will participate in the third annual Made in America Product Showcase at the White House.

American Alpine Club Report Reveals Climbing’s Powerful Impact
In its first-ever State of Climbing report. The American Alpine Club estimated that climbing as a whole contributed $12.45 billion to the economy in 2017. Boosted by formal competitions and millions of millennials taking up the sport, climbing’s contribution is expected to expand in the years ahead.
Cameron Smith’s Original Penguin Scripting For The Open Championship
Here are Cameron’s looks for the week: Day 1 ORIGINAL GOLF PERFORMANCE JACKET – STYLE: OGJF9000 72% NYLON , 18% POLYESTER , 10% ELASTANE Full zip performance jacket with 4-way stretch lining Rib at hem and cuffs Side front pockets with foldover flap and button closure UTILITARIAN HIKING PRINT POLO – STYLE: OGKF9002 86% […]
American Alpine Club Releases First-Ever State Of Climbing Report
The American Alpine Club, in partnership with more than a dozen supporting organizations, released its first-ever State of Climbing Report, that showed 4.4 percent of all Americans climb indoors.
PHIT America Go! Grants Now Impact 400,000-Plus Kids
PHIT America announced that since September 2015, PHIT America GO! Grants have been awarded to 730 elementary school P.E. programs in 39 states which have provided physical activity outlets for more than 400,000 elementary school children in the U.S.
Amer Sports Completes Mavic Divestment
Amer Sports Corp. on Tuesday completed the sale of the shares and related cycling business of Mavic S.A.S. to Regent LP.
American Bicycle Group Announces New Director Of Marketing
American Bicycle Group (ABG), based in Chattanooga, TN, announced the expansion of its marketing team with the hire of Jamie Ann Phillips as director of marketing.
Nike And Patagonia Among America’s Most Patriotic Brands
Nike, Patagonia, Gatorade, Converse, New Balance, L.L. Bean, Louisville Slugger and Wilson all landed on the 17th annual Brand Keys survey of iconic American brands.
San Diego Named Best City For Recreation In America
San Diego ranked first in Wallethub’s Best Cities for Recreation. The remaining top five were Las Vegas, Orlando, Honolulu and Tampa.

Living The American Dream Sustainably … Sarah Irvani, Founder Of Third Oak + CEO Of Okabashi Brands
By Teresa Hartford A true American dream story. The Irvani family founded Okabashi after coming to the United States in 1981. Inspired by Japanese concepts of reflexology and design, Bahman Irvani, pictured right with his daughter Sara, saw the opportunity to create a shoe that promotes foot health and wellness. In 2017, Sara, in the […]
Snowsports Industries America Testifies Against Tariffs
This week, Snowsports Industries America (SIA) testified at a hearing at the International Trade Commission in Washington, DC, urging the commission to reconsider their approach to the List 4 tariffs currently proposed on over $300 billion worth of Chinese goods.

Former Lord & Taylor President Joins Adidas North America
Vanessa LeFebvre, former president of Lord & Taylor, is joining Adidas as SVP of commercial, overseeing the brand’s U.S. wholesale, stores and online businesses.
American Baitworks Acquires Snag Proof Lures
American Baitworks Co. has acquired Snag Proof Lures. The Snag Proof Lures brand will join Scum Frog under Southern Lure Co. – part of the American Baitworks Group of Companies.

American Outdoor Brands Still Seeing Firearms Softness
American Outdoor Brands wrapped up a challenging year with a fourth quarter that came out well ahead of guidance. But James Debney, president and CEO, said the beat was largely driven by promotions and he still sees flat demand for firearms despite May’s uptick in firearms background checks.