American Bicycle Group (ABG), based in Chattanooga, TN, announced the expansion of its marketing team with the hire of Jamie Ann Phillips as director of marketing.
A 10-year marketing veteran, Phillips comes to ABG from a Chattanooga web design and digital marketing agency that focused on strategic digital marketing planning and implementation.
“Jamie Ann comes to us at the right time,” said ABG CEO Peter Hurley. “She is one of the leadership elements in our digital strategic plan that was launched a year ago with our new websites for Litespeed and Quintana Roo. We know that our consumers are going to use a variety of devices and platforms to connect with our bikes, and we want to stay on top of what they use to get information and make decisions.”
Phillips will be responsible for guiding ABG’s digital marketing strategy across its three brands, including developing an integrated plan that will raise brand awareness, initiate consideration of bike purchase, and then convert the consideration to a purchase. She will be responsible for paid and organic marketing that will include PPC advertising, SEO, web and social media content and all automated marketing.
Phillips fits into ABG’s outdoor fitness lifestyle with a background of school-age swimming, transitioning into triathlon and now marathon open water swimming. Phillips earned her MBA from the University of Alabama, Tucaloosa.
American Bicycle Group manufactures bikes and wetsuits under the Quintana Roo (QR) brand; Ocoee carbon all-road, gravel and mountain bikes; and the Litespeed brand, titanium road, and mountain bikes.