Archives: Press Releases

SaltStick Electrolytes (SaltStick) launched an electrolyte capsule line called Race Ready made for athletes who need to make informed decisions about what they put in their bodies when training and competing.  SaltStick has been an advocate for clean sport, relying on quality ingredients and independent product testing since 2008 when the company was founded. This […]

Igloo entered an exclusive partnership with WWE and launched a special-edition “Stone Cold” Steve Austin Playmate cooler today, 3:16 Day, to honor the six-time WWE Champion and WWE Hall of Famer.  “‘Stone Cold’ and the ice-cold-keeping Playmate on 3:16 Day… it’s the perfect way to kick off our exciting partnership with WWE,” said Brian Garofalow, […]

1% for the Planet is kicking off its 20th anniversary with its Global Summit 2022: Los Angeles event. Founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, the organization’s mission is to “ensure that the Planet and future generations thrive.” 1% said its “global network consists of […]

Geartrade rewards sellers and buyers with a loyalty program with higher payouts, rewards and discounts. All sellers will have access to prepaid shipping labels to print at home as part of the program. Launched on March 9, its Valley, River and Peak loyalty tiers offer different levels of rewards based on a user’s buying and […]

Nemo introduces its line of car camping gear for 2022 as follows: Aurora Highrise 4P/6P  features standing-height design, simple setup, bold colors; two doors and vestibules with Gatekeeper door clips for ease of entry; ample for families; fabrics and aluminum poles; printed floor fabric;  Nightlight Pockets; and large side windows with mesh and integrated rain covers. Switch™ […]

Gregory Mountain Products unveils three new families of daypacks for fall 2022. The Tempo H2O and women’s Pace H2O define a new category for Gregory with insulation technology that keeps water cold twice as long as standard hydration packs. The Salvo H2O and women’s Sula H2O hydration daypacks receive an update in ventilation and organization. […]

Burton will release a limited-edition collection of snowboards, boots and bindings, marking its second collaboration with the late Virgil Abloh, the American fashion designer, entrepreneur and artistic director of Louis Vuitton’s menswear from 2018 until his death in early 2021.   The collection, “Burton c/o Virgil Abloh,” of ten snowboards will be digitally auctioned off […]

Lowa Boots expanded its ambassador team with the addition of hiker Alexandra Garcia.  Garcia works with the Appalachian Trail Conservancy as its Latinx partnerships coordinator and is a founding board member of the AWE Summit Scholarship Foundation. She is also an adventure fundraising alumni for The Cairn Project. Garcia’s most notable hikes include: Mount Whitney […]

Dovetail Workwear launched its DX Ranch Collection featuring Cordura brand fabrics. Influenced by the hardworking women of the DX Ranch—a fourth-generation Oceti Sakowin ranch on the Cheyenne River Sioux Reservation in South Dakota—who helped inform and inspire the function and designs of the collection that includes the DX Bootcut pant. The collection comes in two […]

Enduro Bearings announced its 2022 sponsored individual and team athletes competing globally in road, MTB, gravel, and cyclocross. All athletes will run Enduro bearings and components, including its MaxHit bottom brackets and headsets and Torqtite bottom brackets. Enduro Bearings 2022 sponsored riders include: Geoff Kabush: XC/Gravel/CX, 15x Canadian Champ, 3x Olympian Katerina Nash: XC/Gravel/CX, CX […]

Kitsbow Cycling Apparel is expanding its women’s apparel line with the Madrone Short offered in two inseam lengths (7-inch and 11-inch) and sized by the waist, initially from 26-inch to 36-inch with expanded sizing to include smaller and larger sizes. The shorts come in three colors, Black Olive, Gunmetal Grey and Black. “We designed the Madrone to […]

Morakniv, creator of Swedish knives since 1891, released a collection of outdoor knives and carbon steel versions of two of its more popular woodcarving options. Scout 39 and Scout 39 Safe are the latest in the Scout category, dating back nearly a century. The two woodcarving knives include the Woodcarving 106 and 120 in carbon […]

For Spring 2022, Delaine & Co. will introduce Americana style Merino wool ski sweaters for men and women, featuring domestically sourced yarns in bold colors.  When Delaine Founder Scott MacKenzie’s vintage wool ski sweater sparked an exchange at a chairlift in March 2020, it was a lightbulb moment for the entrepreneur. His parents gave him […]

SAN DIEGO, Calif. – March 9, 2022 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited to welcome Gustav Iden to the 100% […]

LifeStraw announced the spring launch of its Peak Series water filtration system designed for use in the outdoors and backcountry. The series features six products in lightweight and compact carrying options, including the Personal Water Filter Straw, the 650 ml and 1L Collapsible Squeeze Bottle Water Filter System, the 3L and 8L Gravity Water Filter System, […]