Archives: Press Releases

Celebrating pursuits and interests in running and fastpacking, Ultimate Direction has selected 40 athletes committed to exemplifying dedication to their sports and communities.  “We are grateful to have such a dedicated roster of athletes, not only to their athletic endeavors but to the communities they are creating,” said Ultimate Direction’s Athlete Manager Mitch Holdsworth. “Ultimate […]

Adidas and Delta Galil Industries have produced a full-range underwear collection for Spring 2022 “designed to support all forms of movement and expression using super soft cotton and high-tech stretch fabrics to empower all bodies to realize their full potential.” The men’s/women’s collections have launched in the APAC, EMEA, Europe, and Latin America regions. Women’s […]

Bajío, the maker of blue-light filtering, sustainable performance sunglasses, released its new for 2022 frames—the Caballo, Chelem, Cometa, Paila, and Paraiso. Providing lightweight, bio-based nylon frames that feature proprietary Lapis lens technology, the brand’s six unisex frames include interior sun ledges that block peripheral light, ergo-textured no-slip rubber nose pads, temples, multi-barrel and internal flex […]

Since its debut into sportswear a year ago, Wilson has launched a tennis-inspired apparel collection combining its heritage with modernity. The collection includes best-selling styles and features ‘Wilson Sport Professionals’ printed on pieces, which include polos, skirts, shorts, bra tops, and jackets for men and women.  The launch also features the release of its Clay + […]

Salomon collaborated with Canadian running gear specialist, Ciele Athletics, on limited-edition versions of two Salomon running shoes from its Spring 2022 collection—the Pulsar Trail Pro and Phantasm road running shoe. “Ciele is one of the hottest brands in running today,” said Mike Ambrose, Salomon’s product line manager for North America. “They are authentic, imaginative and […]

  Costa, the manufacturer of color-enhancing all-polarized sunglass lenses, released two new lifestyle frames to its spring 2022 collection—Salina and Paunch. Interior sculpting on both frames resembles the hull of a boat. Additional features include textured Hydrolite grip nose pads. Both styles come with Costa’s polarized, color-enhancing 580 lens technology. Custom lens options include glass […]

Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, and Highsnobiety, the media platform that defines style, are excited to launch a limited-edition apparel collection that defies convention while maintaining classic outdoor design with premium weather protection. The Jack Wolfskin x Highsnobiety collaboration strives to get more people outdoors and aligns with the launch […]

LOS ANGELES (May 10th, 2022) — Dakine, the trusted name in purpose-built gear for outdoor adventure, is excited to introduce the Carson Storch Signature Series, a two-piece apparel and accessory line for male riders. Designed in collaboration with professional mountain biker and Dakine team rider, Carson Storch, the line includes a long-sleeve, high-tech bike jersey […]

Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite possibilities to ‘Move Freely.’  Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. said, “The Move Freely campaign marks a […]

The Adidas x Gucci collection, a sport-inspired ready-to-wear collection, will be released on June 7 in stores and online.  First introduced in February during the ‘Exquisite Gucci’ fashion show in Milan, the June launch will include ready-to-wear styles, including Adidas track pants and polos, accessories like bucket hats, duffle bags, and camera bags for men […]

Kitsbow announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six states and is supported by 8,000 members.  In celebration of NEMBA’s 35th anniversary, Kitsbow created a special edition of its wool Icon shirt, Merino wool Lory top for […]

Aquasphere, the swimming and triathlon brand, announced the latest evolution of the Kayenne, Aquasphere’s best-selling triathlete and fitness goggle. The Kayenne Pro now offers advancements in lens technology, increased field of vision and an adjustable nose bridge. “The Kayenne Pro goggles are ideal for open water swimming because of the expanded field of vision,” said Sam […]

Tailwind Nutrition celebrates its 10th Anniversary this month with a limited-edition Orange/Vanilla Sunshine Recovery Mix. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the Leadville 100 for multiple years. The company’s first product, Endurance Fuel, solved common issues that endurance athletes experience, including […]

SEATTLE, Wash. (May 10, 2022) –Two leading Pacific Northwest brands, Outdoor Research and Dovetail Workwear – both known for making high-quality, hard working and great-fitting apparel – teamed up for Spring 2022 to create a collection of outdoor accessories built to support outdoor enthusiasts and working women in occupations where durability and performance cannot be […]

Adidas has entered the Yoga market with its “consciously crafted” collection inspired by elements that “aim to support through every move and practice, with apparel for women, men and kids.” Timed with the release, Adidas created a campaign to “celebrate what brings different people to the mat, no matter their background, ability or reason to […]