Archives: Press Releases

Dakine relaunched its fishing category, Dakine Fish, initially launched in the ’80s, and includes fish bags, tackle storage, gloves, and headwear for saltwater and freshwater fishing.  “Dakine’s Hawaiian roots have directly shaped the design and function of the fish category,” said Micah Nickens, surf marketing manager. “This line was inspired by local Hawaiian anglers that […]

Norrøna released the results of its annual 2021 Corporate Social Responsibility (CSR) Roadmap to achieving its environmental, social and corporate responsibility goals.  “Norrøna has been an industry leader since 1929. As the 100th-anniversary approaches, we continue to track toward ambitious company goals to reduce our impact on the planet while producing innovative and high-quality outdoor […]

Life is Good has partnered with All Good, the skincare company, on plant-based mineral and carbon-neutral sun protection products. The collection includes four products: SPF 15 lip balm, SPF 50 sun butter, SPF 30 sun lotion, and spray hand sanitizer. All are plant-based, body and reef-safe and made with organic ingredients. “Partnering with All Good […]

  Saucony released its Stopwatch apparel collection, made from 100 percent recycled polyester, featuring wicking and drying technologies. An assortment of performance running tops includes a singlet, short and long sleeve styles and a graphic short sleeve option, all with reflective logos for low-light conditions. “The refreshed Stopwatch Collection is leagues ahead of the previous […]

Moosejaw is expanding its presence in the biking category as title sponsor for the U.S. Pro Cup, the professional cross-country mountain bike race to be held from April 20-24 at Centennial Park in Fayetteville, AR. The deal includes product sales, event live streams across its digital platforms, games, and gear education from Moosejaw “Gear Wizard” […]

VSSL, the outdoor gear manufacturer, introduced VSSL Essentials, a collection of everyday carry kits that offer a curated selection of tools for us in the outdoors. “The Essentials collection offers comprehensive kits of critical gear in ultra-compact packages making it easier than ever to stay prepared and practice your skills,” said Todd Weimer, founder, VSSL. […]

IRocker launched its Nautical Kids paddle board. Founder and CEO Steve Elder worked closely with his kids to perfect the detail and design of the smaller and lighter boards. “Drifting through the water on a board is one of our favorite things to do as a family, but we used to find ourselves crammed onto […]

SAN DIEGO, Calif. – April 12, 2022, 100%®, the San Diego-based sports performance brand announces partnerships with some of the top snow athletes in the world including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers usher in a new category for […]

Flagstaff, Ariz. (April 12, 2022) – Kahtoola, creator of award-winning traction and performance-driven gaiters, is happy to announce that it has achieved carbon neutrality. In 2019, the brand began the process by working with the Outdoor Industry Association’s Climate Action Corps (CAC) to analyze its greenhouse gas emissions. Starting in 2022 and beyond, Kahtoola is […]

Ruffwear launched two collections for Spring 2022— the Camp & Hike (for camp/trail) and Backpacking Collections (focused on the unique needs of multi-day trekking in the backcountry). “At Ruffwear, we’re about unleashing possibility through a life of discovery, and these new products invite outdoor dog-loving humans and their pups to join us on the journey,” […]

NEW YORK, NY – Youth Athletes United, the 291-unit multi-brand youth sports franchisor behind Little Rookies Baseball,  Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announces a new partnership with former Major League Baseball All-Star Ben Grieve. As a brand ambassador, Grieve will help to impact Little Rookies Baseball, Amazing Athletes, and JumpBunch franchisees through local programming, clinics, and […]

Inov-8 launched its first road to trail running shoe, the ParkClaw G 280, with infused Graphene in the rubber outsole and foam cushioned midsole, for more grip and greater bounce. Inov-8 Founder Wayne Edy said: “This shoe is all about giving runners adventure from their door, allowing them to turn off the road, escape the […]

Wahoo, a fitness technology company, and The Ironman Group, announced a multi-year company-wide deal that makes Wahoo an official technical partner for all brands under The Ironman Group portfolio, including Ironman, Ironman 70.3, Rock ’n’ Roll Running Series, Epic Series, Haute Route, and UTMB World Series. The deal provides all working within the Ironman brands […]

Nocs Provisions, maker of outdoor binoculars and monoculars, introduces its Pro Issue Waterproof Binoculars, the latest in its growing line. Available in 8×42 and 10×42 models and offering a wide field of vision, the Pro Issue Waterproof binoculars convey the build and feel of Nocs’ original Standard Issue binoculars yet are built around optics that […]

For Spring/Summer 2022, Indyeva, an outdoor clothing company for women, features sustainably made clothing for the outdoor enthusiast and its first trail-to-river swimwear collection. Working towards its goal of using 100 percent recycled synthetic, natural or organic fibers by 2025, half of the raw materials in the collection are made from sustainable components. Of a […]