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Archives: Press Releases

Crazy Creek Launches AirLounger and Canoe IV

February 19, 2025 Verde Brand Communications

The AirLounger and Canoe IV provide comfort, durability and versatility through innovative design.

Grundéns Launch Spring/Summer 2025 Collection

February 18, 2025 Backbone Media

Setting a new standard for fishing gear with thoughtful craftmanship and unparalleled performance

Duck Camp Launches Spring 2025 Apparel Collection

February 18, 2025 Sinclair Communications

New line is focused on comfort, performance and a timeless aesthetic for outdoor pursuits

Snow Peak Enters Fly Fishing Market with Apparel and Equip.

February 14, 2025 JAM Collective

The collections include rods and apparel designed for memorable days on the river

La Sportiva Adds Kilo XTR and Sender to Ski Boot Lineup

February 14, 2025 Backbone Media

La Sportiva today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender.

Gordini Expands Intuitive Heating Tech and Artist Series

February 13, 2025 Virtu Media PR

Vermont-based brand introduces heated Mitt with Clim8 tech and partners with artist Lucas Beaufort

Wild Country Unveils 2025 Spring/Summer Collection

February 13, 2025 Meteorite PR

New gear designed for outdoor and gym climbers.

Tailwind Celebrates Courtney Dauwalter with Birthday Cake

February 13, 2025 Sasquatch

Happy birthday, Courtney Dauwalter, here is a new limited-edition recovery mix flavor to celebrate

Enduro Bearings New BRT-040 Bottom Bracket and Hub Toolkit

February 12, 2025 Simbol Communications

Precision meets modularity in Enduro Bearings’ latest pro tool innovation.

Elevate Your Look: Arcade Launches the New Motion Belt

February 11, 2025 Echos Communication

Flagship lifestyle belt features new-to-market stretch technology and buckle construction.

Altra Announces the All-New Timp 5 with BOA

February 6, 2025 Big Fish Collective

A cushioned ride with unparalleled grip and a customized fit

Tailwind Nutrition Signs Three New Cycling Athletes

February 6, 2025 Sasquatch

Maurice Ballerstedt, Sarah Sturm and Christopher Blevins join the Tailwind athlete team in 2025

ThirtyTwo Welcomes Scott Stevens to the New Bindings Team

February 5, 2025 Master Plan Communications

Scott Stevens is the latest addition to the FASE bindings team.

Osprey Reaches New Sustainability Milestone For Fall 2025

February 5, 2025 Turner

New ReComp fabric and Looptworks partnership amplify commitment to sustainable innovation

BioLite Introduces New Dash 450 HeadLamp For Runners

February 5, 2025 Purple Orange LLC

A cult favorite gets upgraded with runners in mind

« Previous 1 … 7 8 9 10 11 … 247 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Skechers Performance Drops SKX Full-Court Press Basketball Shoe

July 30, 2025

Nike Streamlines Metcon Franchise for Cross-Training Benefits

July 30, 2025

Bushnell Golf Claims Golf Laser Rangefinder Dominance at Royal Portrush

July 22, 2025

Study: Private Label is Quietly Taking Share from Established Brands

July 22, 2025

Pacsun Launches First Unisex Eyewear Collection

July 16, 2025

Adidas Extends Contract with University of Nevada

July 16, 2025

Puma Renews Partnership with Manchester City

July 15, 2025

Nike and Special Olympics Ink Three-Year Global Partnership

July 14, 2025

Yeti Secures Licensing Partner for Promotional Channel

July 14, 2025

St. John’s University Switches to Adidas from Nike

July 14, 2025

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