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Archives: Press Releases

Timberland Eyewear Spring 2025 Collection

March 20, 2025 Echos Communication

Sunglasses and prescription frames for adults and teens.

Sweet Protection Releases Full-Face Helmets For 2025

March 19, 2025 Meteorite PR

Swedish slopestyle sensation Emil Johansson played a crucial role in shaping these helmets.

Vallon Launches Heron Desert Sunglasses

March 19, 2025 Verde Brand Communications

Vallon reimagines its flagship Heron sunglasses for extreme desert environments.

Adidas Sport Eyewear

March 19, 2025 Echos Communication

Introducing the new spring sport eyewear collection

Alpacka Raft and Immersion Research Debut Packrafting Skirt

March 19, 2025 Backbone Media

The two brands partnered to create the Sixmile Skirt, a new standard in packrafting spray skirts

Krimson Klover Presents Spring 2025 Collection

March 18, 2025 Verde Brand Communications

Lively prints and flattering silhouettes are sprouting this season

Tifosi Optics Pioneers At-Home Try-On for Rx Sports Eyewear

March 18, 2025 Purple Orange LLC

First performance eyewear company to offer a try-on program through their website

Nocs Provisions x Bird Collective: A Collab Honoring Birds

March 18, 2025 Echos Communication

Limited-edition binocular bundles inspired by the Northern Cardinal and Blue Jay

Craft Sportswear Announces Global Launch of Kype Pro Shoe

March 17, 2025 JAM Collective

The pinnacle model of the brand’s road running footwear range.

Tailwind Adds Grape Endurance Fuel to Year-Round Lineup

March 17, 2025 Sasquatch

Grape News: Grape Endurance Fuel is back as a fixture in the Tailwind lineup

Minus33 Merino Earns Oeko-Tex and Woolmark Certifications

March 14, 2025 Pale Morning Media

New Hampshire merino specialist demonstrates commitment to quality and environmental responsibility

Gregory Mountain Products Unveils New Spring Collection

March 13, 2025 Verde Brand Communications

With new additions to the Alpaca Collection—durable designs to keep adventurers organized

Black Diamond Unveils Spring/Summer 2025 Product Collection

March 13, 2025 Backbone Media

Born from the climbing life, BD’s S25 collection is built for versatility, comfort and performance.

Jetboil Ignites Next Generation of Fast Boil Stove Systems

March 13, 2025 Darby Communications

New enhancements deliver a more intuitive, adventure-ready cooking experience

Roll Recovery Launches Superplush Slides and Flip Flops

March 13, 2025 Verde Brand Communications

Designed for all-day comfort and support, they can be worn to-and-from workouts, play, and lounging

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Skechers Performance Drops SKX Full-Court Press Basketball Shoe

July 30, 2025

Nike Streamlines Metcon Franchise for Cross-Training Benefits

July 30, 2025

Bushnell Golf Claims Golf Laser Rangefinder Dominance at Royal Portrush

July 22, 2025

Study: Private Label is Quietly Taking Share from Established Brands

July 22, 2025

Pacsun Launches First Unisex Eyewear Collection

July 16, 2025

Adidas Extends Contract with University of Nevada

July 16, 2025

Puma Renews Partnership with Manchester City

July 15, 2025

Nike and Special Olympics Ink Three-Year Global Partnership

July 14, 2025

Yeti Secures Licensing Partner for Promotional Channel

July 14, 2025

St. John’s University Switches to Adidas from Nike

July 14, 2025

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