Archives: Press Releases

Outdoor kids brand Isbjörn of Sweden continues its sustainability pledge and partnership with PrimaLoft for FW23, with a range of padded products using PrimaLoft’s latest insulation made from ocean-bound plastic. Maria Frykman, CEO, Isbjörn of Sweden, said, “As we strive to become fully circular by 2030 and a net zero company by latest 2045, part […]

Noble Biomaterials, the manufacturer of antimicrobial and conductivity solutions for soft surface applications, announced its latest innovation, Ionic+ Botanical, intended to “revolutionize products using antimicrobial and anti-odor treatments in fabric.” Celebrating 25 years in antimicrobial fabric science, the launch of Ionic+ Botanical expands Noble’s portfolio of Ionic+ antimicrobial products. The new formulation uses a renewable […]

Primus, the Swedish cooking equipment brand, commemorates its 130th anniversary with a collection of heritage logo gear with packaging that features original graphics from its earlier years. The limited run will become a collector’s edition. Primus was founded in a small blacksmith workshop in central Stockholm when F.W. Lindqvist and J.V. Svenson created the first […]

Orvis partnered with HD Wool Apparel Insulation to develop its Anchorage Pieced Field Jacket.  Orvis used fabric from three British companies to create the jacket that protects wearers from the cold and damp.  The outer shell is weather-resistant waxed cotton milled by Scotland’s Halley Stevensons, a specialist in densely woven fabrics.  The bottom panel is […]

Ripton & Co. (Ripton), the technical active stretch denim brand released new men’s and women’s winteralls—winterized deluxe overalls for cold weather adventures.  “These overalls are going to get you through the winter in style,” said Elliot Wilkson-Ray, founder and CEO. “They are an incredibly stylish high-performing denim piece—rugged, comfortable and the ultimate new winter staple.”  […]

Revo, the global leader in high-quality performance sunglasses, announces today a new partnership with Italian World Cup alpine ski racer, Marta Bassino. The Italy native will represent Revo as her official sunglass sponsor as she prepares for the upcoming Alpine Ski World Cup. Making her World Cup debut in March 2014 at age 18, Marta […]

Original Penguin Golf by Munsingwear, a division of Perry Ellis International, launched its Fall 2022 golf collection for women. “We are excited to bring the Original Penguin Fall 2022 women’s collection to market,” said Oscar Feldenkreis, CEO, Perry Ellis International. “Our designers captured the perfect combination of style, flair and function, fusing traditional golf heritage […]

Igloo kicked off its first officially licensed NFL softside coolers as part of its expanded NFL collection, featuring custom designs for 15 NFL teams. “Our brand-new officially licensed NFL cooler bags are here, and we couldn’t be more excited,” said Adrienne Berkes, vice president, marketing, Igloo. “With our variety of Playmate coolers and these versatilely […]

Since launching its Core Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to encourage outdoor enthusiasts to consider the environment with every purchase.  Smith has discontinued the use of plastic materials across its new packaging of wintersports and eyewear products beginning with Fall 2022, including the removal […]

  Solo Stove, the manufacturer of smokeless fire pits, debuts its Tower Patio Heater, extending the brand’s wood-fueled heritage year-round. The Tower gives off top-to-bottom warmth fueled by compressed wood pellets, extending heat to a 10-foot horizontal radius with a 3-hour consistent burn time. The latest in Solo Stove’s product line designed to bring indoor […]

Matador Travel Equipment introduced the Beast28 Helium, a special-edition, ultralight version of the brand’s Beast28 Ultralight Technical Backpack. The Beast28 Helium cuts weight from the Beast28’s original design, while still offering an agile frame engineered for technical outdoor pursuits. “The Beast28 was already one of the lightest framed packs on the market, and now we’ve taken […]

Matrix Fitness announced a new partnership with running coach Rick Muhr as a Matrix brand ambassador. In his 45 years of experience, Muhr has trained “over 20,000 runners worldwide and has completed 32 marathons.” He is also the founder of the Marathon Coalition, a team of education-based and health-based charities training runners for marathons worldwide. […]

Polartec, a Milliken & Company brand, launched bio-based Polartec Power Shield fabric technology for sustainable weather protection.  The launch reinforces the company’s “continued pivot to source living matter substitutes for petroleum-based products while increasing the efficiency and performance of fabrics and materials.” The monolithic membrane of Polartec Power Shield is made from “plant-based and non-PFAS […]

Rossignol Group shared with “stakeholders in the mountain/winter sport segment” its plan for a recyclable ski. The Group said it “aims to actively contribute to the launch or development of exchangeable technical solutions that will further facilitate the recyclability of products throughout global mountain and winter sport markets.”  By 2028, the Rossignol Group said it […]

Oros, the manufacturer of thermal apparel, will release its men’s and women’s urban-meets-outdoor style, storm-ready Gambit Jacket—a shell that excels in cold, wet environments—on October 21. “We made sure the Gambit Jacket could easily move from one condition to the next without losing its key attributes of comfort, breathability storm readiness and heat retention,” said […]