Fieldsheer, a technology company that manufactures temperature-controlled apparel, reported that its Mobile Warming apparel line by Cabela’s throughout its stores in Canada starting in Fall 2023.
“We’re looking forward to this new partnership for a couple of reasons,” said Patrick Deighan, director of e-commerce and marketing for Fieldsheer. “Obviously, we’re thrilled to have our apparel carried by one of the premier outdoor store brands in North America. We know Cabela’s carries nothing but the best merchandise, and we are excited to be under their roof. We’re equally excited that our Canadian audience now has access to our products through such a high-quality retail outlet. We all know Canada can get pretty cold in winter, so Mobile Warming will be perfect for our neighbors to the north.”
Mobile Warming’s Bluetooth-based heated apparel includes jackets, gloves, socks, vests, and heated insoles, for use during outdoor activity. Four heat levels allow wearers to set the heat to their comfortable level and raise or lower it through the MW Connect app.
Cabela’s, Inc. specializes in hunting, fishing, boating, camping and shooting, and other outdoor recreation merchandise. The retailer was acquired in 2017 by Bass Pro Shops.
For more product information, go here.
Photo courtesy Fieldsheer