Fieldsheer, a technology company that produces high-quality, temperature-controlled apparel, announced that the company’s Mobile Warming® line will be carried in all Cabela’s locations throughout Canada starting in Fall 2023

“We’re looking forward to this new partnership for a couple of reasons,” said Patrick Deighan, Director of E-Commerce and Marketing for Fieldsheer. “Obviously, we’re thrilled to have our apparel carried by one of the premier outdoor store brands in North America. We know Cabela’s carries nothing but the best merchandise, and we are excited to be under their roof.

“We’re equally excited that our Canadian audience now has access to our products through such a high-quality retail outlet. We all know Canada can get pretty cold in winter, so Mobile Warming will be perfect for our neighbors to the north.”

Mobile Warming is gaining a reputation as the premier Bluetooth-based heated apparel. With jackets, gloves, socks, vests, even heated insoles, the Mobile Warming line offers items that can keep wearers warm during any outdoor activity. Four heat levels allow wearers to set the heat at the most comfortable level, and raise or lower it through the convenient MW Connect app.

Cabela’s Inc. is an American retailer that specializes in hunting, fishing, boating, camping and shooting and other outdoor recreation merchandise. The company was acquired in 2017 by Bass Pro Shops, North America’s premier outdoor and conservation company.