Archives: Press Releases

Revo celebrates its 38th anniversary by launching five limited-edition sunglasses—three titanium aviators with silver and 24K plating and two titanium frames. The Air Limited is available in three colors and Descend Z in two colors, with only 500 pairs manufactured of each style. The Air series introduces three new Air LTD frames: Gold—an aviator-style frame […]

Ewool, a Canadian manufacturer specializing in heated clothing, reported it will enter the U.S. market in Fall 2023, featuring SnapConnect, a proprietary charging mechanism. “No other line of heated wearables can match our performance,” said Founder and CEO Alain Desmeules. “ewool’s products combine high-performance technologies and premium fabrics, providing next-generation solutions for immediate warmth. SnapConnect […]

SAN LUIS OBISPO, Calif. [Aug. 9, 2023]— Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, is thrilled to announce the launch of both the Clima-Wool, a game-changing merino wool-blend base layer collection for cold-weather conditions, and new additions to its best-selling […]

Ripton, the performance denim brand, launched long Jorts for men and women and Hiker jeans. “We are bringing a new energy to the outdoor and denim industry,” said Elliot Wilkinson-Ray, founder and CEO of Ripton. “It was a bit of a no-brainer to join the largest category in denim with our floor-length jorts. Customer surveys […]

Outdoor kids brand Isbjörn of Sweden reported that its Penguin Snowsuit won the Bäst-i-Test (Best in Test) award for the tenth consecutive year. The annual test is organized independently by the Scandinavian Online Test Institute Bäst-i-Test, but its kids who rigorously test the various snowsuits submitted for testing. During the coldest winter months in Sweden, […]

Salewa NA, the mountain sports company owned by the Oberalp Group, released its Progressive Trekking Collection ahead of the Spring/Summer 2024 season, featuring products made from natural fibers for newcomers and veteran adventurers. The apparel combines natural fibers, including hemp and merino wool, with synthetic materials and includes the Puez Hemp/Durastretch 2/1 Hybrid Jacket and Pant, made with […]

Gatorz Eyewear, a maker of eyewear focused on the sport shooting, hunting and outdoor industries, launched the Blastshield to protect the eyes during high-intensity training and other tactical applications. Key features and benefits include interchangeable lenses, visual acuity, impact resistance, and lightweight, with an anti-fog coating. The user can transition from indoors/outdoors, day/night, changing weather […]

On a mission to revolutionize how a belt can function and move, Arcade Belts announced that its A2 buckle, first introduced with select styles in Spring 2023, is available across the brand’s Adventure range of performance stretch belts.  Arcade’s A2 belt is the latest example of the brand’s focus on challenging the status quo and […]

Nocs Provisions, maker of binoculars, monoculars and accessories, launched the Red-Tailed Hawk Collection, a limited-edition drop inspired by the raptor.  The Collection includes the Zoom Tube Monocular and the brand’s three waterproof binoculars: Standard Issue, Field Issue and Pro Issue, all in color variations that capture the dusky colors of the Red-Tailed Hawk.  The Red-Tailed Hawk is a bird of prey […]

Timberland Eyewear introduced black acetate Wayfarer frames with contrasting metal detailing and polarized lenses. Model #TB9316 is available in Matte Gunmetal/Green Polarized (09R), Matte Black/Smoke Polarized (02D) and Matte Dark Ruthenium/Brown Polarized (13H). Features include the Timberland logo, universal shapes and uncluttered silhouettes. Lens Width, 61 mm; Bridge Width, 15 mm; Temple Length, 140 mm. […]

Orvis, the home and travel dog products, fly-fishing and outdoor apparel retailer, launched its RecoveryZone dog bed. The company was one of the first to commercialize the dog bed in the U.S. in 1977. “We’ve built the best dog bed on the market for maximum rest and recovery,” said Brandon Jorgensen, product designer at Orvis. “We […]

Scarpa, the manufacturer of performance footwear for mountain sports, reported achieving Benefit Company status, a legal designation that identifies companies who, along with profit, aim to generate “value for the public and the planet.” Scarpa “ensures it will continue to operate in a transparent, responsible and sustainable way, and with consideration for its impact on […]

Mountain Equipment Company (MEC), the Canadian outdoor retailer, launched its 2023 Classics Collection, including the Rad Pants with added stretch, head-to-toe looks, recycled down insulation, and limited-edition colors and patterns. This third capsule of the MEC Classics Collection draws inspiration from its Summer 1990 catalog and pays homage to the brand’s heritage with a retro […]

Fast Track Tennis is a new device that allows users to hit 200 live tennis balls every 10 minutes with no required tennis court, practice partner or ball pick-up, helping “users build the necessary muscle memory to become a better player while having fun at the same time.” Using just three tennis balls, a portable […]

Northwest River Supplies (NRS), an equipment and apparel supplier for water recreation, safety and rescue, launched PaddleWays, a paddling navigation app in partnership with onWater. “While other adventure sports have long benefitted from widely used mobile technologies, paddlesports has been left behind, until now,” said NRS Chief Marketing Officer Mark Deming. “Our vision for PaddleWays is […]