“As part of our commitment to sustainability, we’re responsible for making sure the goods we produce perform to their fullest potential for the longest time possible. A dedicated partnership with Nikwax supports this commitment. Their PFAS-free aftercare products empower our fans with simple solutions to extend the performing lifetimes of their 686 outerwear investments while doing so in an environmentally responsible way that aligns with our key sustainability pillars. We’re looking forward to educating our fans about these solutions and bringing product care to the forefront,” said Jake Moyer, customer experience manager at 686.

To kick off the partnership, 686 will offer customers samples of Nixmax’s Tech Wash when they purchase gear through its site timed with the launch of its 2023/24 outerwear collection.

“Helping outdoor gear perform better and last as long as possible is the foundation of our business,” said Brian Davidson, president of Nikwax North America. “Since our founding in 1977, we have focused on developing easy-to-use, high-performing PFAS-free solutions that help people extend the life of their outdoor clothing, footwear and gear. We are thrilled to partner with 686 on educating their customers about the importance of product care.”

Photo courtesy 686