Archives: Press Releases

Nike partnered with Vibram to include the brand’s technology and sole design in the upcoming release of its Ultrafly Trail shoe which offers a carbon flyplate between the shoe’s ZoomX foam and a fabric-wrapped midsole. The outsole of  Nike’s Ultrafly Trail shoe debuts Vibram’s Litebase technology with a proprietary lightweight outsole design, Vibram’s traction lug […]

Maven, a Wyoming-based optics manufacturer, added the B7 to its premium B Series binocular series. Available in 8×25 and 10×25 models, the B.7 offers a dual-hinge construction that eliminates bulk, weighing 12.4 oz. and measuring 2.90 inches x 4.75 inches when collapsed.  “In the pursuit of convenience and innovation, we designed the ultra-compact B.7 around […]

Saucony’s Kinvara Pro, featuring Speedroll Technology, launching August 1, uses three of the brand’s cushioning compounds: PWRRUN PB, placed closest to the foot and “delivering 90 percent energy return”, a foundation of PWRRUN for foot protection and durability when in contact with the ground and for comfort, PWRRUN+ sockliner. Sandwiched between the cushioning system is […]

Since 2019, Ignik has introduced outdoor heating solutions that produce less waste. The brand’s newest addition to its FireCan line is the FireCan Elite Portable Fire Pit. Joining its predecessors, the FireCan and the FireCan Deluxe, the fire pit overs “more power, a lighter-weight design, more control.” “With the ever-present threat of wildfires, we designed the […]

JUPITER, Fla. (July 6, 2023) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates its 40th anniversary with the introduction of its most advanced frame to date, King Tide. In nature, a king tide requires the perfect alignment of the Earth and moon to create an exceptionally high tide and once-in-a-lifetime […]

La Sportiva, maker of mountain gear, introduced its trail running and hiking line for spring 2024. The centerpieces are the Levante and Prodigio trail running shoes, with the brand’s latest responsive foam called XFlow that is integrated into the shoes to give runners cushioning without sacrificing dexterity. La Sportiva is also rolling out a new […]

Nemo, the independent designer of outdoor gear and accessories, reported it partnered with Ambercycle, a Los Angeles-based company that “regenerates end-of-life textiles into new materials for brands and manufacturers.” The collaboration extends Nemo’s Endless Promise program toward a 100 percent recyclable product line. Nemo’s Endless Promise collection debuted in 2023 with the launch of the […]

Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond.  “White-based FSC-certified paper will be used […]

Outdoor Research’s Spring 2024 collection showcases sustainability, technology and inclusive sizing. It “aims at transitioning its products away from added per- and poly-fluoroalkyl substances (PFAS), a goal that the company expects to complete by the Spring 2024 product line.” Three pillars drove the brand’s focus for 2024: Sustainability — Along with using more recycled and […]

Aleck, the maker of wireless helmet audio systems for outdoor sports, and Smith, the manufacturer of snow goggles and helmets and innovator across bike helmets, sport, lifestyle, and prescription eyewear, announced a strategic partnership to integrate Aleck Crash Sensor technology (Aleck CS) into a selection of Smith’s cycling helmets for Spring 2024. Aleck CS is […]

Krimson Klover, a women’s outdoor and lifestyle brand, showcased its 2024 spring and summer collection, with fashion and performance-forward styles in the hike, bike, pickleball, swimwear, and leisure categories.  “Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, said Rhonda Swenson, […]

Bote, the maker of water lifestyle products, added the Kula 10 to its hardshell cooler line, with a 10-gallon capacity. Expanding the Kula series, the Kula 10 joins its predecessors, the Kula 5 and Kula 2.5, as the largest cooler in the lineup. Similar to the other two coolers in the line, the Kula 10 […]

Selkirk Sport, the manufacturer of pickleball equipment, is expanding its product range by launching the S01 Pro Court Shoe and S02 Premium Court Shoe.  The  S01 Pro Court Shoe, the first shoe introduced by Selkirk Labs, enables faster movement on the court. Key features include a ladder lacing system, breathable fabric and an extended sole wrap […]

Superfeet will commemorate the 40th anniversary of the Superfeet Green insole with a name change and redesigned packing, effective July 11, to make it easier for retail employees to recommend the right products and to provide clarity to customers on how each of its products can meet their needs. “For those who know and love […]

Revo, in collaboration with America’s top female angler, Darcie Arahill, aka Darcizzle Offshore, added to its Darcizzle Offshore collection featuring lightweight glass lenses, and NASA-based technology in two different color frames.   The Revo x Darcizzle Offshore collection now includes three unisex sunglasses with polarized lenses.  The Dune G is a lightweight sports style with wide temples for […]