Archives: Press Releases

UYN, a Trerè Innovation company based in Italy, debuted its running line for spring 2024. The road, trail and cross-trail shoes are made from socks and sized for men and women.   The proprietary design and technology reflect two years of research and collaboration with Trerè Innovation’s research and design facility, the Academy for Research […]

Saucony expanded its shoe collection with the Aura TR and Endorphin Rift. The Aura TR is an entry trail shoe for runners built with VersaRun cushioning and 4mm lugs. The optional GTX upgrade ensures feet stay dry through all-season wear. The Endorphin Rift provides trail runners with a high-performance option similar to the Endorphin Speed […]

The tool manufacturer, Gerber Gear, released its Assert Folding Knife, designed and made in Portland, OR at its zero-waste facility. With a pivot lock and small footprint, Gerber’s Assert folding knife weighs under two ounces and features an S30V plain-edge blade, ambidextrous pivot lock and clip, adjustable thumb stud, deep carry pocket clip, single-handed deployment, textured […]

New York, NY. [June 28, 2023] Noble Biomaterials, a global leader in antimicrobial and conductivity solutions for soft surface applications, today announces its partnership with Cone Denim revealed at 2023 Kingpins Show in New York, July 19-20. The innovative denim fabric will be featured by Mack Weldon at retail this Fall. Cone Denim developed a […]

UYN, a manufacturer of sustainable technical apparel, footwear and accessories based in Italy, introduced the Bio-Trekking Socks collection for men and women. The line features bio-based materials and proprietary Zerocuff technology to prevent slipping, increase blood flow, and reduce fatigue. Manufactured at UYN’s headquarters in Asola, the socks are available in three styles: Biotrek, Biotrek […]

Shimano North America Fishing announced the upcoming release of its  Talica 12IIA and 16IIA saltwater lever drag reels for small two-speed lever drag performance for offshore anglers.  Shimano will showcase the Talica 12IIA and 16IIA reels at the upcoming ICAST show in Orlando, FL, Booth #2144. “The Talica lineup represents the pinnacle of compact lever drag reels,” […]

Shimano North America Fishing will debut its Mastiff FC line at the ICAST show in Orlando, FL. “We are delighted to introduce the Mastiff fluorocarbon line, designed for serious bass anglers who demand nothing but the best,” said Bob Mahoney, freshwater product marketing manager of Shimano North America Fishing. “There was no better test of its […]

G. Loomis, maker of fishing tackle, will showcase the GLX Walleye, part of the GLX series of rods, at the upcoming ICAST show in Orlando, FL, Booth #523. “The introduction of the GLX Walleye series represents the refinement of precision and performance for walleye anglers,” said Bob Mahoney, G. Loomis Freshwater product marketing manager. “At […]

Vim & Vigr, maker of compression socks, partnered with influencer Madison Shreve on its limited-edition Spoon Theory compression socks to support patients with chronic diseases. Madison Shreve suffers from POTS, a form of dysautonomia. She said, “The Spoon Theory shows the difference in energy levels between chronically ill and ‘healthy’ individuals. This theory has helped me so […]

Dakine continues its back-to-school backpack series with the Campus collection—Campus Premium 28L, Campus L 33L and Campus M25L. Each of the three packs comes in various colors and patterns and includes organizational compartments for school essentials. Dakine also introduced the Campus 18L compact backpack which includes a tablet sleeve, dual front compartments with a dedicated cooler pocket and additional storage […]

Shimano North America Fishing released the Stradic FM reel, an addition to its Stradic line of spinning reels, debuting at the upcoming ICAST trade show in Orlando, FL. “The Shimano team is extremely excited to introduce the Stradic FM reel to anglers around the world,” said Bob Mahoney, Freshwater product marketing manager for Shimano North America Fishing. […]

BERKELEY, Calif. – July 11, 2023 – Helinox, the brand that created the category of lightweight, portable furniture, and Pendleton Woolen Mills, the world-class wool clothing, blankets, and decor brand, today announce Helinox x Pendleton 2023, a limited-edition collection of packable, lightweight furniture. The 2023 introduction draws from Helinox’s newly released HDB Collection, a line […]

Raen, the handcrafted eyewear manufacturer based in Carlsbad, CA, dropped the Radio Star collection from its Luxury Wig sunglasses line in collaboration with pro surfer and ambassador athlete, Alex Knost. Inspired by 90’s era goggle-style sunglasses, the bridge is concave with oversized wrapped endpieces, tapered temples and a logo plate. The collection has three colorways as shown above: Transparent/Bottle […]

G. Loomis, the conventional and fly fishing rod manufacturer, will showcase its NRX+ Inshore rod series at the upcoming ICAST 2023 trade show, Booth #523.  “We are thrilled to bring the NRX+ Inshore rod series to the market,” said Blaine Anderson, saltwater product marketing manager for G.Loomis. “We have a storied history of producing top-quality fishing […]

Shimano North America Fishing, a name synonymous with excellence in the angling world, is thrilled to announce the newest technically refined addition to the acclaimed Curado line of low-profile baitcasting reels. The Curado 200 M will make its debut at the 2023 ICAST New Product Showcase in Orlando, Florida. Forged from over 30 years of […]