VANCOUVER, B.C. — (September 28, 2023) — Mountain Equipment Company (MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy outdoor activities like hiking and […]
Archives: Press Releases
Costa Sunglasses Grows Del Mar Collection
Costa Sunglasses, the manufacturer of color-enhancing polarized glass sunglass lenses, added two lifestyle frames to its Del Mar Collection, Catherine and Kailano, elevating the collection with eco-friendly materials and 580 glass (580G) lens technology. The addition of Catherine and Kailano add to the collection, offering of Bio-Acetate frames to reduce Costa’s “impact on the watery […]
Smartwool x ThredUp Launch Second Cut Resale Program
Smartwool and thredUP partnered on a Second Cut Resale program that allows customers to shop secondhand products through smartwool.thredup.com and resell gently worn items on thredup.com for Smartwool shopping credit. ThredUP’s Resale-as-a-Service (RaaS) powers the Second Cut Resale program. To participate, customers can generate a prepaid shipping label at smartwool.thredup.com, fill any shippable box or bag with […]
Hyosung Elevates Innovation In Sustainable Textile Solutions
Furthering its commitment to innovation and providing sustainable solutions “for diverse needs across the value chain,” Hyosung will introduce certified sustainable materials at Performance Days Munich and the Functional Fabric Fair Portland this fall. Creating a more traceable, sustainable story, Hyosung expanded its creora Bio-Based spandex offering to include options for the yarn to be […]
Curious Creatures Drops New Fall Mountain Bike Apparel
Bozeman, Montana – September 25, 2023 – Curious Creatures, a new, technical mountain bike apparel brand dedicated to empowering outdoor enthusiasts to embrace their true selves while exploring the world on two wheels drops new mountain bike apparel. This Fall, Curious Creatures is introducing a range of cutting-edge products designed to enhance the riding experience […]
Tailwind Nutrition Launches Seasonal Apple Cider Endurance Fuel Benefiting Bigger than the Trail
Durango, Colo. (Sept. 25, 2023) — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a platform to advocate for mental […]
Dimension-Polyant Heads to Performance Days Munich with new Sustainable X-Pac® Laminate Innovations
Putnam, CT: September 25, 2023 – With more brands demanding traceable, sustainable materials, Dimension-Polyant, the world’s leading sailcloth producer and manufacturer of durable X-Pac® waterproof laminates developed for packs and bags, will introduce its latest eco-friendly fabric offering at Performance Days Munich, October 4-5, Booth Z14, Hall A5 + A6. Protecting our oceans with new […]
Introducing Altra’s First Low-Drop Shoe AltraFWD Experience
DENVER (October 3, 2023) — Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The AltraFWD Experience […]
Kane Footwear Partners on Shoe Launch With Crossfit Athlete
Kane Footwear partnered on a new shoe with Crossfit athlete Kari Pearce, a six-time CrossFit Games athlete, with the tagline “Love Your Body, Love Yourself.” The shoe features a black upper with a rainbow-speckled bottom. Pearce, a decorated athlete, was recognized four times as the Fittest American Female and was the Big Ten Gymnastics Champion […]
BOTE Adds New Waterproof Belt Pack to Highwater Collection
MIRAMAR BEACH, Fla. – September 20, 2023 – BOTE, the pioneer in innovative water lifestyle products, today introduces the latest addition to its lineup of waterproof bags and packs – the Highwater Belt Pack. Fully waterproof and submersible, the new pack allows adventurers to keep gear and essentials dry and close at hand for quick […]
Kora Launches Yak Wool + Merino Technical Hoodie
Kora, the performance apparel manufacturer made from Yak wool, introduced its technical Yardang Hoodie and half-zip for women and men in four colorways—Black, Deep Purple, Earth Grey, and Brown. The Yardang Hoodie is a midweight (240gsm) layer made with a blend of 70 percent merino and 30 percent yak wool that is breathable, moisture-wicking, naturally […]
Arcade’s New Hardware Belt is Built for the Doers
OLYMPIC VALLEY, Calif. – September 19, 2023 – Arcade (https://arcadebelts.com), a brand founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces the all new Hardware Belt, the latest evolution in Arcade’s growing range of performance stretch belts designed for adventure, lifestyle and utility. Built […]
Capture New Sights With Nocs Provisions’ Vibrant Green Jay Collection
ALPINE MEADOWS, Calif. – September 19, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of the Green Jay Collection, which includes the brand’s Standard Issue 8×25 Waterproof binocular and the 8×32 Zoom Tube monocular in limited colorways inspired by the electric tones of the tropical corvid. A rare […]
Ibex Launches Ibex Labs Label
Ibex, the merino wool apparel and accessories maker, launched a new label, Ibex Labs—a small-batch, limited-edition collection “that prioritizes innovation, performance, quality, and sustainability.” Ibex is a small, privately owned brand that “recognizes the unique opportunity to invest in cutting-edge technologies and innovative processes.” Ibex Labs is a platform for the brand to “explore those […]
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