Challenges brands to up their commitment to the planet and expands Ride Clean initiative for riders and skiers
Archives: Press Releases
Grundéns Continues Sustainability Journey with Recyclable Packaging For Apparel
November 30, 2023 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new Vela packaging for its complete apparel line, improving upon its previous bio-degradable packaging. Vela bags are weather resistant, durable, FSC certified paper bags that are curbside recyclable. Each year, 500 billion plastic bags are used worldwide […]
Ride Like the Pros with Dakine’s Winter 2024 Signature Series
Top-notch snow products with input from Sam Taxwood, Louif Paradis, Jill Perkins, Karl Fostvedt and Sammy Carlson
Dometic Launches Front Runner Toyota Sequoia Roof Rack Kits and Accessories
Los Angeles, Calif. – Nov. 30 2023 – Front Runner Dometic is known for its leading innovation and off-road tough overlanding and camping equipment. Dometic is proud to announce the release of the following three all-new Toyota Sequoia Roof Rack Kits: Slimline II, Slimsport and the Lightbar Ready Slimsport. Front Runner Dometic’s proven roof rack […]
UYN Sports signs Bode Miller as first U.S. Brand Ambassador
Bode Miller Natyon 3.0 Base Layer Line to Launch in US starting this winter season.
Maven Bolsters Premium Line of Optics with RS1.2 Riflescope and S.3 Spotting Scope
Lander, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of research and development, resulting in a […]
Royal Robbins Becomes Brand Certified in the Responsible Wool Standard
San Francisco (Nov. 28, 2023) – In a significant milestone, outdoor adventure brand Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. Founded in 1968 by iconic climbers and conservationists, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking […]
Jogology Running Socks Debuts at The Running Event 2023
The new sock brand focuses on building the running community and supporting speciality run retailers
Vimazi to introduce more pace-tuned running shoes at The Running Event 2023
After launching at TRE last year, Vimazi continues to make strides in the run industry with new trail shoes and walking shoes
Recco launches new rescue reflector
Helly Hansen Odin Everdown Hooded Jacket is the first to debut new Recco reflector design, helping more people be searchable in the outdoors
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Re-formulated hydration powder will replace Active Hydration and packs more flavor, and electrolytes, with faster absorption than water alone
Dakine Continues Partnership with Alterra Mountain Company for 2023/24
November 20, 2023 (Redondo Beach, CA) – Dakine is hyped to continue as the official pack and bag sponsor of Alterra Mountain Company for the 2023/2024 winter season. As a part of this partnership, Dakine packs and bags will be available at many of Alterra’s iconic destinations, and the company will support events, programs, product […]
Vimazi adds to line-up with new shoe tuned to a walking gait
Utilizing the science behind the brand’s running line this new walking shoe is specifically tuned for the forces of walking
Free Fly Continues to Gain Momentum in Surf; Welcomes Christa Funk to Team
Charleston, SC (November 20, 2023) – Free Fly, a leading brand in performance apparel built for adventure pursuits, is thrilled to announce the newest addition to its growing ambassador team, Christa Funk. Funk, recognized as one of the best in-water surf photographers globally, brings years of experience and authenticity to the team as a water enthusiast […]
Snoop Dogg goes smokeless with Solo Stove
Snoop Dogg announces he’s giving up smoke in his fire pit with new campaign with Solo Stove
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