The series, titled “Are You Ok?”, engages outdoor-enthusiast guests in candid conversations as they adapt to life indoors and the challenges of COVID.
Archives: Press Releases
Black Diamond Equipment’s Spring 2020 HighLine Stretch Shell Awarded “Gear Of The Year” By Outside Magazine
Salt Lake City, UT, May 5, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announced today that its new HighLine Stretch Shell for Spring 2020 has been awarded by the editors of Outside magazine a Gear of the Year award in the new Outside Summer Buyer’s Guide. […]
Sneakernomics: What Sports Brands and Retailers Must Do Now
In today’s uncertain and unsettling times, Matt Powell offers his thoughts on what sports and outdoor industry brands and retailers must act upon right now to take care of their customers and businesses.
Dakine Launches Signature Women’s Bike Apparel Collection With Professional Mountain Biker Casey Brown
Casey Brown, a pioneer for the mountain bike community, designs bike collection with Dakine
Primus And Brunton Expand Sales Team With Three New Agencies
Louisville, CO, May 5, 2020 — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, announces partnerships with three respected sales agencies to expand brand representation, including sales, service and customer relationships […]
MYXfitness Continues To Redefine Fitness And Break New Ground With Launch Of Pre- and Postnatal Program
MYXfitness expands at-home wellness offering with the launch of its pre- and postnatal program featuring specialist, Sara Haley.
LAMO Footwear Strengthens Partnership With Granite Marketing
Golden Colorado based sales agency, Granite Marketing continues their work with LAMO Footwear
Backcountry Launches All New Spring Pursuit Collection
Backcountry kicks off its third season of making product with the launch of its spring collection
TerraTrike Debuts The All-New Rambler – A Wider Tracking, More Capable Gravel Adventure Trike
Adventure begins where the pavement ends with TerraTrike’s newest Rambler
Reebok Launches #ReebokLove Program Enabling Communities To Send Sneakers To COVID-19 First Responders And Essential Workers
Boston, MA, May 1, 2020 – Today, Reebok launches its #ReebokLove program that gives individuals the chance to thank a first responder or essential worker in their community by sending them a free pair of Reebok sneakers. Whether this a healthcare professional, a local grocery store clerk, police officer, postal worker, delivery person or other essential worker, all are invited to nominate […]
Who Let The Dogs Out? Kurgo Partners With Pale Morning Media For Strategic Communications, Public Relations
Bringing the world outdoor gear for dogs and their people
Aprch Wellness Beverages Introduces Inaugural Ambassador Mark Carter
Portland, OR, April 30, 2020— Aprch, a new wellness beverage company inspired by adventure, integrity, health and the environment, introduces their first ambassador/partner, Mark Carter, a pro snowboarder and born-and-raised rancher from Wyoming. “Our ambassador program brings like-minded individuals who can benefit from our products and help raise Aprch’s awareness by sharing personal anecdotes with their […]
Alta Cycling Group Provides Support For Retail Partners
Responding proactively to the COVID-19 crisis to assist dealers
PackTowl Begins Consumer Mask Production
The Cascade Designs brand will use its technical and comfortable fabric to provide non-medical grade masks for the public.
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