Boston, MA, May 1, 2020 – Today, Reebok launches its #ReebokLove program that gives individuals the chance to thank a first responder or essential worker in their community by sending them a free pair of Reebok sneakers. Whether this a healthcare professional, a local grocery store clerk, police officer, postal worker, delivery person or other essential worker, all are invited to nominate someone they know, beginning today.

Nomination Process:

  • Visit
  • Click to “Nomination” page, which will be live from May 1 through May 24
  • Fill out the form and tell us about the hero you’re nominating who’s the front lines in the fight against the COVID-19 pandemic.
  • Reebok will send a select number of nominees a free pair of sneakers to express our collective appreciation for their work during this unprecedented time.
  • Please note that pairs are limited (not all nominees will receive sneakers).

To learn more about Reebok’s efforts supporting the fight against the COVID-19  pandemic and how the brand is working to help maintain the health, safety and well-being of its customers, employees and the greater community during this difficult time, visit

In addition, please read below an important message for the Reebok global community and an overview of the brand’s support initiatives:

Reebok Global Community
This is a unique time in our history.  A time where we need to come together – even if we can’t be together.  Reebok’s number one priority has been and continues to be the health, safety and well-being of our customers, employees and the greater community. With this in mind, we’re pressing pause on some of our daily operations to give back where we can. This includes:

Support to Global Relief Efforts
The company has provided a cash donation of 3m EUR to WHO (World Health Organization)’s COVID-19 Solidarity Relief Fund in Europe plus 1.25m EUR to the China Youth Development Fund. (The WHO is leading and coordinating the global effort of supporting countries to prevent, detect, and respond to the pandemic).

Supporting Those on the Front Lines with PPE Production and Distribution
At a local level we’ve created a dedicated team solely focused on creating masks, gowns and other personal protective equipment. We will keep you updated on our attempts and successes.

Free Fitness for You and Your Family
Endorphins are critical for both our physical and mental health, particularly in stressful times.  That’s why we’re offering free at home fitness and access to our trainers for both you and your family through our online Fitness Hub at

Showing our Appreciation for Our Heroes
We’ve increased our longstanding company discount to first responders and educators to 50% off.  All nurses, military members, educators and first responders can shop 50% off at with no exceptions during this time.

We know none of this is a perfect solution, but we’re pausing to do what we can to help. We’ll continue to update the community on our efforts as they progress and evolve over time. We’re all in this together. #PermissiontoPause


About Reebok: Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American- inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills. For more information, visit Reebok at, or discover Reebok at the following locations:;; and reebok

Media Contact:
Jason Silva
Associate PR Manager, Reebok